How to Boost SEO by Optimizing Your Content on Every Web Page in this Week’s SEO Discussion

Digital Marketing Managers need to consistently create relevant high quality content in order to maintain it’s search engine rank, and each new page of content on your website needs to be optimized for search correctly.
Components involved in on page seo to optimize every page of content on a website to boost seo source - http://www.reliablesoft.net/5-on-page-seo-techniques-thatll-boost-your-rankings-checklist-included/
Recently, many SEO articles mention the end of the SEO Manager because of Google’s updates in 2013. However, I believe the new role of a SEO Manager includes optimizing new content for SEO.

Items to Optimize for All Pages of Content to Boost SEO

Keywords Phrases

  • Pick 2 to 3 keyword phrases to include in each piece of content to avoid keyword stuffing.
  • Anticipate differences in search behavior and account for them while preparing your keywords for your content.

Title Tags

  • HTML Tag – <title>.
  • Prepare a unique title tag that accurately describes the content on the page.
  • Be brief but descriptive.
  • Can include one keyword phrase.

Meta Description Tag

image of where the meta description is located for a single results on a search engine results page Source - http://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development

  • The subheading for this section links to a previous post about meta description tags.
  • HTML for tag – <meta name=”description=” content=”summary of content goes in meta tag”>.
  • Should be unique for each page.
  • Should summarize the content on the page and spark interest to potential readers.
  • Length should be 140 characters or less.

URL Structure

  • URL should display the words contained in the title of the page.
  • Make URL’s as simple as possible.
  • Have one URL for each page.
  • The image below is an example of what a link should look like for a web page about hosting applications.

example of what an URL should and should not look like Source - http://www.gossamer-threads.com/blog/moving-up-the-ranks-an-seo-introduction/

Navigation

  • Should be organized to help visitors quickly find the content they want.
  • Group pages with similar content into categories.
  • Navigation should feel natural to your visitors.

Components of Content on a Page

  • Easy to read and focuses on the topic of your page.
  • Unique, relevant, and helpful information for the visitors.
  • Include your 2 to 3 keyword phrases sporadically throughout the page.
  • Visitors should view your content as authoritative and trustworthy.

Anchor Text for Internal Links within Content of Page

  • The words used to link to another page should be concise and descriptive.
  • Give the reader a clear idea of where they are going.
  • Make the links easy to spot.
  • In the example below, your visitor would only see “Jon Wye’s Customer Designed Belts,” and the rest is the HTML code that is hidden.

example of anchor text code source - http://moz.com/learn/seo/anchor-text

Images & Alt Text

  • Supply Alt Text to describe the images posted on a webpage.
  • Since Google can’t interpret images, Google uses the description of your images in the Alt Text to calculate the overall rank of your web page.
  • When saving images on your website to your images folder, use file names that briefly describe the image.

Heading Tags

vimage of the different heading tags Source:http://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/

  • Create Subheadings making it easier for readers to scan and consume your content.
  • Anything in your H1, H2, and H3 heading tags are taken into consideration when ranking your page.
  • Use Heading tags sparingly throughout page.
  • If you want to highlight text but don’t want to use a heading tag, you can bold text using <em>, <strong>, or <b> tags.

Link Building

  • Look for websites that hosts similar content.
  • Submit a request to the sites to host your link.
  • Include internal links to relevant content previously published on your website.

Social Signals via Social Media to Promote Your Content to Boost SEO

image of social signals and seo source- http://stpaulmarketingteam.com/smm/social-media-seo-and-social-signals/

  • When content is published in WordPress, it automatically posts the title of the new content to your social media networks via the Publicize feature.
  • If your website development tool does not provide this feature, you should manually post the title of your new content to all of your social media networks.
  • Place social media icons on each page for your visitors to share with their connections.
  • The more Likes, Favorites, and Reweets you receive the more Social Signals Google notices, and the higher your content can rank.
  • For Facebook and LinkedIn – If you participate in any groups, ask the group manager if you can promote your new content to the group.
  • Post new content to any other Social Media Networks where your target audience participates.
  • Visit last week’s SEO weekly discussion to learn more about using Social Media to boost your SEO efforts.

In the fight for page rank, optimize all your current and new content with the components mentioned in this blog post, and the search engines will recognize the new content.

Keep this blog post on hand to use as a checklist when preparing new web pages, and you should make sure every page of content your website publishes contains all of the items mentioned.

Recent SEO News and Resources

Recent Local Search News and Resources

Recent Link Building News and Resources

Recent PPC Google Adwords News and Resources

SEO Weekly Topic: How to Use Social Media to Increase Your Search Ranking

Use Social Media to Increase Your SEO Source: http://www.smartonlinepros.com/using-social-media-seo-campaign/
As Google tightens it’s reins on search and link building efforts, Digital Marketing Managers and SEO Manager are looking for alternative SEO tactics to increase it’s search ranking, you can let your Social Media do the SEO work for you.

Earlier today, Social Media Examiner published 18 Social Media SEO Resources to Improve Your Search Ranking by Patricia Redsicker.  This article has a lot of great tips on how to use Social Media to assist your SEO efforts that I cancelled my original idea for the Digital Marker’s SEO Weekly Discussion to share this article with you.

As you gear up your social media efforts to help your SEO strategies, just remember to participate in social media networks where your target audience is located. Don’t waste your time with social media networks where your target audience does not participate.

Having a hard time convincing your boss to try social media?

Discuss Stephanie Frasco‘s 6 Reasons Social Media Is Critical To Your SEO at Social Media Today

  • Link building was always about social proofing
  • Social media allows you to crowd source your link building
  • Being social is the fastest way to multiply your presence online
  • Social signals is a real think
  • Social links bring real traffic to your website
  • Google hates link building

Now, that you have convinced your boss to pursue social media to promote your brand, you can focus executing your social media efforts to boost your SEO with some best practices.

Patricia Redsicker Shares 5 Social Media Best Practices to Increase Your Search Ranking

  1. Publish High-Quality Content – As always content is key to drive your SEO and Social Media success. After producing content that meets your target audiences needs, you can post your content in a multiple areas of the web including your website, your social media networks, your newsletters, and your blog.
  2. Make Social Sharing Easy – Produce content that your target audience wants to share.  For example, I saw the 18 Social Media SEO Resources to Improve Your Search Ranking article, and I immediately wanted to share it with you.  As you produce content, you will have alter the content based on platform where the content is posted. Quick example, if you write a blog post, you can’t post the entire blog post on Twitter, but you can type the title of your blog post with a link to your blog.  With this example, you have basically the same content shared on two different platforms with the additional benefits of SEO finding the content.
  3. Boost Your Images and Profiles – We are a visual society, and visuals help us comprehend the written word.  Therefore, we need to use images.  First, save image files using your keywords. Next, when using images for your content, write an Alt Text tag that describes the image using your keywords for search engines.
  4. Don’t Forget Authorship Metadata (Google+) – Post your content to Google+ and indicate you are the author of your content.
  5. Measure Social Media Performance – As with SEO, it is critical to measure the effectiveness of your social media efforts. Develop KPI’s and dashboards to demonstrate how your social media not only increased traffic to your site, but you should create reports showing how your social media helped increase your SEO search rank. Then, you need to develop reports how your social media and SEO efforts increased revenue.

While this blog post shows the importance of using social media to increase your search rank, take your time to read 18 Social Media SEO Resources to Improve Your Search Ranking and devise a plan on how to effectively use your social media to increase your search ranking.

Additional Resources on How to Use Social Media to Increase Your Search Ranking:

In Other SEO News:

SEO, SEM, and PPC Resources

In SEM & PPC News

Link Building News and Resources

How to Write Meta Descriptions that Standout and Increase your Click Through Rates from Search Engine Result Pages in this Week’s SEO Update

Meta Tag Description Source: http://www.mysecondmillion.com/meta-tags-title-tags-meta-descriptions/Your keyword strategies and SEO tactics have landed your website on page 1 of a search engine result page (SERP), but now, you need to convince people, searchers, to click the link to your website versus another link. A well written meta description about the content on your website can help you stand out from other websites on a SERP page.

Is the likelihood of your competitor landing on the same SERP page as you high?

If yes, you can use Meta Descriptions to persuade searchers and make your website seem more appealing than your competitors.

What is a Meta Description?

The text below a webpage link on a SERP is a meta description about the content on the webpage. The meta description can lure searchers to click through to your website instead of another website.

Think of a Meta Description as a short sales pitch for your webpage.  This is an opportunity to engage searchers before they get to your website.

An Example of How Meta Descriptions Appear on a Google Search Engine Result Page:
Example of a Meta Description on a Google Search Engine Results Page Source: http://www.inmotionhosting.com/support/edu/website-design/meta-tags-explained/adding-a-meta-description-tag

Personally, when I complete a web search, I always read the meta descriptions to find out which website can meet my informational needs. Reading the meta descriptions can be a time saver, so I try to find the meta description for the best website to satisfy my search query. If I personally use meta descriptions to find the best website to click through to, I wonder how many other searchers might read meta descriptions as well.

A snapshot of the HTML Code to Help You Set Up Your Meta Tag Descriptions:
HTML code for Meta Description Tags Source: http://www.mycomputerforum.com/tutorials/meta_tags_seo.html

How to Write Meta Descriptions that Standout?

Components to set up effective meta tag descriptions that increase click through rates Source:http://www.polepositionmarketing.com/emp/complete-guide-meta-tags/

  1. Use Action-Oriented Language – use action words to tell readers what they will see if they click.
  2. Include a Solution or Benefit – give a convincing preview of how your content will satisfy the searchers needs.
  3. Length should be under 150 characters – the date when the content was posted could be included in the meta description, so you want to convince searchers to click through to your website in 130 characters or less. Best to be on the safe side.
  4. Be Honest – make sure your content on your webpage can deliver what your meta descriptions says it will deliver. This is your chance for searchers to build trust in your website. Don’t waste this chance.
  5. Be Relevant and Specific with Descriptive Words
  6. Meta Description should Accurately Describe the Content on Your Webpage, so expectations are met, and bounce rates are decreased.

Avoid these Meta Description Pitfalls

  • No Meta Description – Google will use text from somewhere on the page that matches the searchers’ query, and this text may not convince users to click through to your website.
  • Keyword Stuffing – Only using keywords may not properly describe the content on your webpage, and you do not want to mislead searchers and risk them never clicking through to your website in the future.
  • Bounce Rate – To avoid searchers from clicking the back button when they click through to your site, make sure the sales pitch in your meta description will be fulfilled by the content on your webpage.  Be aware that a high bounce rate may hinder your SEO and reduce your ranking.

Finally, don’t you hate it when Wikipedia outranks you on your keywords?

Use your Meta Descriptions to stand out and lure searchers to click through to your website instead of clicking to Wikipedia.

Have fun creating Meta Descriptions for your website and come back to learn more SEO tips and tools to help drive traffic to your websites from search engines and reach your digital marketing objectives.

Sources

Additional SEO News and Resources

Spelling, Grammer, Proofreading Oh My! from Digital Marketing Manager’s Weekly SEO Update

Keep calm and SEO on Source:http://seogadget.com/beware-of-the-google-over-optimization-update/Everything on your website affects SEO, and as a Digital Marketing Manger, you want to do to as much as you can to help your SEO. As the different search engines make refinements to their algorithms and updates in order to deliver better search experiences for their visitors and try to increase their market share, you need to keep up with your SEO to drive traffic to your website from search engines, and you need to be aware of search engine updates and tweaks to see if it will affect the amount of traffic from search engines to your website.

This weeks SEO update from Digital Marketing Manager includes news on search engines:

Matt Cutts Explains How Comments With Bad Spelling and Grammar Affect A Page’s Ability to Rank– While providing the opportunity for your website visitors to comment on the content on your website helps SEO, comments often have spelling and grammar errors, but these errors will not affect your SEO. However, if your content contains spelling and grammar errors, your SEO could be affected.

Make sure to PROOFREAD.

Example, let’s say your website talks about different species of bears, and you type the word “bare” in multiple locations of on your website.  Since “bear” and “bare” mean different things, search engines may get confused. Search engines are not people, and search engines can’t tell the difference between “bear” and “bare.”  Therefore, you need to proofread your content and make sure that when you want the would “bear” to appear, the word “bear” appears.

My example may be a little silly, but it was the first thing that came to mind. However, it does illustrate my point to proofread and reinforces the idea that websites without spelling and grammer errors is important.

In other news SEO news,

Also, in SEO news:

Yahoo Improving Local Search through Partnership with Yelp – In order to improve the search experience on Yahoo, now you can see local listings, reviews, and photos when looking for local establishments.

Struggling with getting your SEO back on track with all of Google’s major updates from last fall? Check out this Infographic to help you wrap your head around how to implement your SEO strategies for 2014. This infographic brought to you by Just Go Web helps translate your old SEO strategies to the new SEO strategies after the search evolution from last fall.

Want people to link to your content? Check out these 7 Ways to Attract Higher Quality Links With Better On-Page Content. These tips not only will help you attract links to your website, but these tips will help you produce great content to create superior experiences for your target audiences.

Contact or Learn More about Digital Marketing Manager, Cindy Plough

SEO Monday: Earning Links with High Quality Content to Increase Search Rankings instead of Relying on Link Building Strategies

Don't Build Links Earn Them! Source:http://www.seo.com/blog/earning-links-vs-building-links/In reaction to Matt Cutts, Head of Google’s Webspam Team, announcement about guest blogging not being a good link building strategy, I felt there was a need to discuss link building, and how to deploy positive SEO tactics.  Also, recently, Google has made several announcements about poor link building strategies that will begin to affect your rankings, and Digital Marketing Managers and SEO Managers are struggling to find replacement SEO tactics to assist them in ranking high on search engine result pages.

Before we continue, the heart of the matter is that you need awesome content with an authoritative voice in order for any SEO tactic to generate results.

You need to become a thought leader as well as create awesome content that does one of the following:

Content is King Source:http://techtwisted.com/good-quality-content-can-beat-google-updates/

  • Offers a solution to your target audience’s problem
  • Answers a question
  • Teaches the audience
  • Consistently provides valuable information when needed
  • Content is shared and liked on social media networks
  • Consumed by your audience

Once you become a thought leader with your target audience and create content that meets one or more of the above criteria, you can start deploying SEO tactics to increase your rank on search engine result pages.

One of those SEO tactics will be Earning Links. Per Marcela De Vivo, we need to change the terminology. Instead to referring to Link Building Strategies, we should start using the term Earning Link Strategies.

Now, let’s take a look at different ways to Earn Links and get working on your SEO tactics for 2014:

  • Build an Engaged Target Audience on Relevant Social Media Networks – Create a community that possess the characteristics of your target audience, and then, amplify your posts to expand your reach to increase your followers.
  • Share your Content on Social Media Networks – Post your content on the Social Media Networks where your brand and target audience are located.  Any of your social media followers that Like, Retweet, +1, or shares your content on their pages, will signal Google to give you credit, and these signals will be taken into account in your site’s ranking in search.
  • Guest Blogging in Places with your Target Audience – If you find relevant and useful websites whose audience match your target audience, guest blogging/posting is appropriate, and Google will not reprimand you. Google’s new guidelines just restricts guest blogging on websites that aren’t relevant. Therefore, find websites with the same target audience as you, and do some guest blogging/posting with links back to your brand to help increase your exposure, branding, and reach. This will help your audience see you as a thought leader.
  • Create Offline Relationships with Industry Influencers, Journalists, and Bloggers – you can host an event or mail a four color post card to introduce them to your brand and content. The event and post card will start conversations about them linking to you and creating partnerships.  Also, you can urge industry journalists and bloggers to quote you in their articles to demonstrate your authoritative voice.
  • Lastly, if you have awesome content, you will earn links naturally, so it pays to produce great content.

Sources:

Additional Resource: I came a across a really great Infographic to help you and your organizations SEO strategies for 2014.  Given all of Google’s changes last year, SEO has changed, and this Infographic will help you reorganize your SEO strategies. For each old SEO tactic, the Infographic tells you the new SEO tactic.  I highly encourage you to look at this Infographic to help put your SEO worries aside and start deploying on tactics to increase your search ranking. SEO Evolution 2014: Quick Tips on How to Optimize Website in 2014

Learn More about Digital Marketing Manager, Cindy Plough

SEO Monday: How to Optimize your Content and Keyword Phrases for SEO

I recently came across this really great Infographic, from Aha Media Group, that walks you through the steps to optimize your Content for your Long-Tail Keyword Phrases to help you implement your SEO tactics and meet your digital marketing objectives.

As a side note, when reviewing this Infographic, think about how you can use Infographics in your Content Marketing.  Not only did I think this Infographic was clever, I personally thought presenting How-To information was clever and unique.

I hope you find this Infographic helpful to implement your Keyword Phrase strategies to help optimize your content. I also, hope this gets your creative juices flowing on how you can develop content for your digital marketing efforts.

Source: Infusionsoft Big Idea Blog: Recipe for SEO Success

How to Optimize your Content using your long tail keyword phrases

Learn More about Digital Marketing Manager, Cindy Plough

SEO Monday: 10 Additional Keyword Research Tools to Help you Define and Redefine your Keyword Phrases

Keyword Research Tools

Just scroll down to see the list of Keyword Research Tools.

Welcome back to SEO Monday! It has been a while since I last posted something for SEO Monday, but the Holiday Season kept me extremely busy.  I hope that you and your families had a wonderful Holiday Season.

Now that 2014 has started, it is time for Digital Marketing Managers to get back to work at driving traffic to websites and generating revenue by deploying SEO strategies.

One of the many digital marketing tactics that keeps Digital Marketing Managers busy in SEO is Keyword Analysis for organic SEO and SEM (Search Engine Marketing) campaigns.

With Google’s multiple updates to their algorithms in 2013, keyword research will continue to be important for SEO and content marketing strategies.

There are many articles saying that Keywords are dead. However, I believe it is just a different way of thinking. Instead of coming up with a list of just words, Digital Marketing Managers need to develop a list of Key Phrases that current and potential customers will enter as queries into search engines.

So ask yourself,

What key phrases (not keywords) will your target audience enter into a search engine to find you?

After you develop a list of phrases that your target audience could potentially use to find you via search engines, you can use a research tool to help you determine the popularity and competition of your key phrases. Next, refine your key phrases until you have a list of phrases with high popularity and low competition.

Utilizing one of the Keyword Research Tools mentioned in an article called “10 Great Alternatives to the Google Keyword Research Tool” by Pam Dyer, you can determine the popularity and competition of you key phrases. I thought it was important for me to forward Dyer’s article on to you and list some free and paid Keyword Research Tools mentioned in her article.

Free Keyword Research Tools

  1. WordStream Keyword Tools
  2. Wordtracker
  3. SEO Book Keyword Tool
  4. Ubersuggest
  5. Keyword Eye

Paid Keyword Research Tools

  1. Moz
  2. KeywordSpy
  3. SEMrush
  4. Keyword Discovery
  5. Advanced Web Ranking

Source: 10 Great Alternatives to the Google Keyword Research Tool

Given these Keyword Research Tools, find one that works for you in determining the Key Phrases that your target audience will type into search engines to find your organization.

As you develop your key phrase list, remember that people enter 3 to 4 words when completing a search. So, you might want to consider that your Key Phrases are 3 to 4 words long and use these phrases in your H tags and content.

Additional Resources

Learn More about Digital Marketing Manager, Cindy Plough