After you have spent time to build your Twitter Followers, you need to tweet and retweet consistently in order to keep your followers following you. However, each tweet or retweet you send is something your Twitter followers and target audience want to receive, or it is something that benefits them. You also need to create tweets and retweets that will standout.
Today, we will talk about how you can write a tweet and retweet that your followers and target audience would like to see from you.
If you haven’t built your followers yet, no worries, but before continuing on, you might want to refer to my tips on building your Twitter followers.
After spending time on Twitter and reading other tweets, I noticed the different elements of a Twitter tweets.
Elements to a Twitter Tweet in 140 characters
- Message – Needs to be relevant and timely for your followers and target audience. Write like a headline.
- Call to Action – Tell your followers what you want them to do. In some cases, your may want your followers to retweet your tweet, and you can ask them to do so.
- Hashtag – Limit the #Hashtags in your tweets to one or two per post.
- Retweet (RT) – If you retweet a message, use RT to indicate the message is retweeted.
- URL – (Around 20 characters) Destination your Twitter followers end up. Make sure to shorten your URL’s by going to tinyurl.com or bitly.com.
- Blank – (Around 20 characters) If your messages are retweeted, this is space for retweeters to add something.
After familiarizing yourself with the general format of a Twitter Tweet, let’s concentrate on the Message/Call-to-Action part of a tweet or retweet. According to Gerry Moran’s How to Write the Perfect Tweet, it is possible to write the perfect tweet, but it does take practice. Moran’s article identifies that each tweet has 3 goals and must pass some questions.
3 goals for each Twitter Tweet or Rewtweet
- Amplify – You need to amplify your story with tweets.
- Engage – You need people to read, comment or pass the message on to others by encouraging Retweets.
- Convert – You need readers to complete some conversion-related activity, such as a click to visit a registration page or destination page.
Does your Twitter Tweet or Retweet answer Yes to these Questions
- Is it interesting and readable?
- Is it interesting enough to click?
- Is it compelling and built to be retweeted?
- Is “You” used instead of “I”?
- Is it timely?
- Most importantly, will your tweet benefit your Twitter followers and target audience?
If you answer no to any of these questions, make the necessary tweaks until your tweet can answer yes to these question. In some cases, you may consider not sending the tweet at all.
Spend some time on Twitter following your target audiences influencers and get a feel for the content your target audience is being exposed to on Twitter. Especially, take a look at your competitors and see what they are tweeting about. Think about how can you do a better job at amplifying, engaging, and converting your followers with your tweets and retweets.
Next, develop the content you want to tweet about and practice writing tweets that contain all the elements, amplify, engage, and convert. Most importantly, make sure your tweet talks about something that will meet your Twitter followers/target audiences needs.
Take some time to digest the information contained in today’s blog. Then, spend some time writing some tweets for your Twitter followers.
Over the next couple of days, I will be attending the eMarketing Association Conference in San Francisco, CA, so you wont hear from me until later in the week.
- How to Write the Perfect Tweet from Gerry Moran
- The Anatomy of the Perfect Tweet from PR Daily
- How To Create A Perfect Tweet [INFOGRAPHIC] from Media Bistro
Social Media News and Resources
- Twitter Introduces First Tweet Feature: This Week in Social Media from Social Media Examiner
- Social Media 101: Branding for the PR-impaired Marketer from Marketing Sherpa Blog
- 6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy from Jeff Bullas
- Teens Are Using Facebook WAAAAY More Than Reported (Here’s Proof) from Post Planner
- 10 Big Brand Facebook Tactics Any Business Can Use from Social Media Examiner
- 4 Ways to Improve Your Facebook Ads from Social Media Examiner
- How To Create an Editorial Calendar for Facebook from Marketo