Building relationships with your target audience is a top goal for a Digital Marketing Manager, and here are some content marketing strategies to put in your digital marketing toolbox in building relationships with your target audience. By implementing these content marketing strategies, it can increase your brand awareness and be highly effective in positioning your company as a thought leader in your field as well as shorten the length of the sales process.
Content marketing strategies are less formal than traditional marketing methods. So, when deploying your content marketing strategies be casual, and your target audience will be more open to the idea of building a relationship with your brands.
4 Tips to include in your content marketing strategy to build relationships with your target audience
- Embrace the Blog – Blogs give you the capability to talk to your target audience on a regular basis in a casual atmosphere. In addition to reaching your target audience, blogs assist your SEO efforts by increasing your search rank to drive traffic to your site.
- Promote through Social Media – Social media sites are one of the best ways to develop relationships with your target audience. Here, you can have two-way conversations with your current, past, and future customers, and social media allows your target audience to influence their social media communities.
- Drop the Sales Pitch – In the long run, content marketing strategies influence total sales, but content marketing tactics (blogs, social media, webinars, ebooks, whitepapers, mobile apps, newsletters, etc.) are not the forum to deliver sales messages. Consumers visit websites and social media sites to learn about a business’ brands and area of expertise, not to experience a hard sell. Content marketing provides the opportunity for your target audience to build trust in your brands and facilitates the relationship building process. Just be creative, informative, and engaging when communicating with your target audience, and they will place a purchase when they are ready to do so.
- Add Video – visuals help people connect with your brands. You-tube, Instagram and Vine are inexpensive ways to distribute your video content, so don’t be afraid of creating videos. Plus, search engines love video; therefore, as search engines tweak their algorithms, video will help you stay at the top of search engine result pages.
To help you utilize these tips you need to learn about your target audience by doing the following:
- Listen to your Target Audience – listen to their preferences, needs, and wants
- Understand your Target Audience – find out what is relevant to them and learn where they are on the Internet and when they are online.
- Engage with your Target Audience – in the right time and the right place with what they want to read or hear
Try including these low-cost and effective tips into your content marketing strategy to watch your brand’s credibility and recognition increase without spending lots of money deploying traditional marketing methods.
Sources
- Jennifer Nagy’s Content Marketing 101: An Introduction to the Newest Marketing Tool for Business
- GX Software’s Infographic: Starting Online Engagement
Additional Resources
- Video: Content Marketing: How to Build an Audience that Builds Your Business
- Build Trust in 5 Steps with Content Marketing
- Dos and Don’ts of Content Marketing
Cindy Plough - A Digital Marketer 