Tag Archives: sem

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SEO Weekly Topic: How to Use Social Media to Increase Your Search Ranking

Use Social Media to Increase Your SEO Source: http://www.smartonlinepros.com/using-social-media-seo-campaign/
As Google tightens it’s reins on search and link building efforts, Digital Marketing Managers and SEO Manager are looking for alternative SEO tactics to increase it’s search ranking, you can let your Social Media do the SEO work for you.

Earlier today, Social Media Examiner published 18 Social Media SEO Resources to Improve Your Search Ranking by Patricia Redsicker.  This article has a lot of great tips on how to use Social Media to assist your SEO efforts that I cancelled my original idea for the Digital Marker’s SEO Weekly Discussion to share this article with you.

As you gear up your social media efforts to help your SEO strategies, just remember to participate in social media networks where your target audience is located. Don’t waste your time with social media networks where your target audience does not participate.

Having a hard time convincing your boss to try social media?

Discuss Stephanie Frasco‘s 6 Reasons Social Media Is Critical To Your SEO at Social Media Today

  • Link building was always about social proofing
  • Social media allows you to crowd source your link building
  • Being social is the fastest way to multiply your presence online
  • Social signals is a real think
  • Social links bring real traffic to your website
  • Google hates link building

Now, that you have convinced your boss to pursue social media to promote your brand, you can focus executing your social media efforts to boost your SEO with some best practices.

Patricia Redsicker Shares 5 Social Media Best Practices to Increase Your Search Ranking

  1. Publish High-Quality Content – As always content is key to drive your SEO and Social Media success. After producing content that meets your target audiences needs, you can post your content in a multiple areas of the web including your website, your social media networks, your newsletters, and your blog.
  2. Make Social Sharing Easy – Produce content that your target audience wants to share.  For example, I saw the 18 Social Media SEO Resources to Improve Your Search Ranking article, and I immediately wanted to share it with you.  As you produce content, you will have alter the content based on platform where the content is posted. Quick example, if you write a blog post, you can’t post the entire blog post on Twitter, but you can type the title of your blog post with a link to your blog.  With this example, you have basically the same content shared on two different platforms with the additional benefits of SEO finding the content.
  3. Boost Your Images and Profiles – We are a visual society, and visuals help us comprehend the written word.  Therefore, we need to use images.  First, save image files using your keywords. Next, when using images for your content, write an Alt Text tag that describes the image using your keywords for search engines.
  4. Don’t Forget Authorship Metadata (Google+) – Post your content to Google+ and indicate you are the author of your content.
  5. Measure Social Media Performance – As with SEO, it is critical to measure the effectiveness of your social media efforts. Develop KPI’s and dashboards to demonstrate how your social media not only increased traffic to your site, but you should create reports showing how your social media helped increase your SEO search rank. Then, you need to develop reports how your social media and SEO efforts increased revenue.

While this blog post shows the importance of using social media to increase your search rank, take your time to read 18 Social Media SEO Resources to Improve Your Search Ranking and devise a plan on how to effectively use your social media to increase your search ranking.

Additional Resources on How to Use Social Media to Increase Your Search Ranking:

In Other SEO News:

SEO, SEM, and PPC Resources

In SEM & PPC News

Link Building News and Resources

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When and What Digital Marketing topics can you Expect from the Digital Marketing Manager Blog

Thank you to everyone who is following my blog, and I look forward to bringing you digital marketing news and tips.  Starting next Monday December 1st, a new editorial schedule will start.  Here is what you can come to expect from Cindy Plough’s Digital Markeing Manager Blog:

Weekday Topic
Monday SEO
Tuesday Email Marketing
Wednesday Social Media
Thursday Content Marketing
Friday Potpourri topics will can vary between Mobile Marketing, Digital Advertising, SEM/PPC, Analytics, and Affiliate Marketing

Until next Monday, my blog posts will include additional Salesforce.com’s Dreamforce 13 exhibitor visits. Each day will cover 4 of my visits.

Domo – Develops easy to use dashboards that contains your data in one single view to facilitate decision making. Domo’s business intelligence platform delivers analytics in real time to help marketers become more efficient and track revenue streams.

Pitcher – As Marketers, we prepare many materials to assist our sales departments.  With Pitcher’s application, we can monitor how often Sales Managers use these marketing materials.  If Sales Managers aren’t using our marketing material, we can work with our sales departments to create marketing materials that will help the sales team generate revenue.

Tenrox – As we move forward in Digital Marketing, the ultimate goal for marketers will be to engage our customers. With Tenrox, we can manage digital marking efforts, monitor expenses, and manage resources to ensure our efforts deploy on time and on budget.

ThousandEyes – We work tirelessly to implement our digital marketing efforts.  Each effort consists of an infrastructure that operates behind the scene to bring our digital marketing efforts to life. No matter how often we test the infrastructure before our efforts go live, you never know when something might go wrong. ThousandEyes comes to the rescue.  When our digital marketing efforts go live, ThousandEyes moniors the infrastructure and indicates if and when a component of the infrastructure is broken.

Learn More about Digital Marketing Manager, Cindy Plough

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A Digital Marketing Managers Takeaways from Salesforce.com’s Dreamforce 13

While the last day of Salesforce.com’s Dreamforce 13 wasn’t as busy as the previous days, I still had to forge my way through some crowds to see the exhibitors that I wanted to visit before the conference came to a close. In an effort to reduce the length of my blog post, today’s post will include my takeaways from Dreamforce 13, one exhibitor highlight, and links to additional information about the conference.

Recap of Dreamforce 13
As a Digital Marketing Manager, the main takeaway from Salesforce.com’s Dreamforce 13 is that there are a plethora of tools and data centers that operate in the cloud to interface with CRM systems giving Digital Marketing Managers the ability to manage and analyze digital marketing efforts. While you can hire a multitude of vendors to create, manage, and provide analytics for digital marketing efforts, it is up to the Digital Marketing Manager to develop objectives, strategize on which tactics can achieve those objectives, and manage all vendor activities are achieving your objectives.  In this digital world, an additional role for the Digital Marketing Manager is to continuously look for ways to extend the organizations brand awareness, increase revenue, and create unique experiences for customers.

Dreamforce 13 Exhibitor Highlight: GoodData
GoodData provides business intelligence dashboards for CRM data to help marketing, sales, and customer service departments.  For the marketing department, GoodData builds dashboards for marketers to gain insights into demand, advertising, social media, SEM/PPC, and eCommerce. With GoodData, you can gather all the data you need to see how your individual digital marketing efforts can help you build stronger agile marketing campaigns. Don’t use Salesforce, no worries, GoodData can work with other CRM systems, but the setup timeframe takes longer than it would with Salesforce.

Additional Salesforce.com’s Dreamforce 13 resources:

Starting Monday, each blogpost will include a Dreamforce 13 exhibitor highlight, some digital marketing tips, and a must read article that might help you in your digital marketing efforts.

Learn More about Digital Marketing Manager, Cindy Plough

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Isolating Results from Inividual Digital Marketing Efforts: Part of a Marketing Managers Perspective on Dreamforce 13 Exhibitors Contributions to Marketing Departments

Between SEO, social media, blogs, online advertising, websites, lead nurturing, and many other digital marketing tactics, the reach of these tactics crossover making it difficult to pinpoint the origination of each website sale to calculate return on investment, ROI. To discover how to simplify the process of calculating ROI, I learned that with the help of cloud technology, Saleforce.com, and it’s many plugins, you can retrieve better analytics to calculate conversions and ROI.

Welcome back to the Marketing Mangers blog to find out other companies that I met with on Day 1 of Saleforce.com’s Dreamforce 13.  Today’s post includes information from more exhibitors that I visited on Monday, November 18th.

Before we continue, I want to mention that the companies mentioned in today’s post have applications and solutions that plugin into Salesforce.com, a CRM software.  However, if you don’t use Salesforce.com, you may still benefit from the solutions mentioned below because they can interact with CRM systems in addition to Salesforce.

Below, I discuss my visits to the following exhibitors’ boohs: Jitterbit, Scribe Software, Vocus, and ifbyphone.

Jitterbit utilizes cloud technology which makes obtaining data from the multitude of access points from your digital marketing efforts to your websites seamless. They provide fast agile solutions that puts you in control of your data. Not only can you isolate results of individual efforts, Jitterbit allows you to capture tons of data to help you understand what drives consumer purchases by integrating with your website, social media, and your CRM tools.

Scribe Software collects data from multiple applications across multiple devices that display your digital marketing campaigns. An additional capability of Scribe includes isolating the IP addresses of your website’s visitors. By capturing your visitors’ IP address, you can understand the physical locations of your visitors, and this allows you to capture additional demographic information like economic data.

Through the course of your day, you are executing multiple campaign efforts that utilize SEO, SEM, social media, email marketing, and other digital marketing strategies to drive sales on your website. All of these strategies generate data and analytics for each individual digital marketing effort that you deploy. When you go to calculate ROI for each effort, you have access to lots of numbers making it difficult to sift through all the numbers to determine the number of sales per effort. To reduce the amount of time sifting through data, you can plugin Vocus into Salesforce to drilldown and pinpoint which effort brought a customer into your website for a purchase making the ROI calculation easier.

The purpose of your marketing efforts might be to generate leads in Salesforce for your company’s sales department. Potential leads come from your SEO, SEM, social media, print advertising, online advertising, email marketing, direct marketing, or affiliate marketing strategies. By using the ifbyphone plugin to Salesforce, you can pinpoint which marketing tactic generated each lead. Therefore, ifbyphone gives you the capability to determine which of your marketing strategies produces the highest number of leads, and it allows you to calculate your acquisition cost per lead.

As marketers expand the number of digital marketing strategies they use to deploy marketing efforts, the companies mentioned above can help you simplify calculating ROI and analyzing the effectiveness of each marketing effort.

For additional information or updates from Day 2 at Dreamforce 13 you go straight to Dreamforce 13’s website.  If you desire information from another source, you can check out Marketo’s Blog.

Tomorrow, I’ll be going back to the Expo to talk to other exhibitors.  Come back on Friday to find out what I discover.

Learn More about Digital Marketing Manager, Cindy Plough