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Getting your Social Media Audience to Share in this Weeks Social Media Discussion

Getting your Social Media Audience to Share Source:http://semomarketingsolutions.com/small-business-social-media-marketing/Participating effectively in social media accomplishes two goals for Digital Marketing Managers and Social Media Marketers:

  1. Connect with your target audience in the form of social media audience.
  2. Ability to extend your reach when your social media audience shares about your brand for their social media connections to see.

When you accomplish goal number 2, this is similar to creating word-of-mouth marketing.

Importance of Getting your Social Media Audience to Share

According to a Nielsen Survey, 33% of buyers believe what brands say about themselves. On the other hand, 92% of buyers believe what their peers have to say about a brand. Therefore, when your social media audience shares about your brand, their connections believe what is said.

Keeping this in mind, you want to create an environment on social media where your audience like, retweet, comment, and recommend your brand.

To do this

You need to provide your social media audience with compelling reasons to share your messages that is seamless. Tell your social media audience what is in it for them to like, retweet, comment on, or share their thoughts about your social media content.

5 Motivators for your Social Media Audience to Share

  1. Reputation
  2. Access to something exclusive
  3. Co-creation
  4. Competition and Winning
  5. Altruism

Source: Marketo’s The Definitive Guide to Social Sharing

Given these Statistics from a New York Times Study on Social Sharing Do this to spark a response in your social media audience?
75% say sharing helps them better comprehend the news they’re interested in Provide compelling content where a comment will help them understand your content
Before posting a link, 94% consider how helpful a link would be to others Make them feel like they are helping their connections if your brand’s link is in comments
68% share as an advertisement for themselves to teaches others about them Make your audience feel like they are teaching their connections about them when they like, retweet, or comment about your brand
73% say it helps find people with similar interests Give them an opportunity to connect with your followers because they have a common interest in your brand

Source of New York Times Study was included in Marketo’s Definitive Guide on Social Marketing

7 Tactics to Motivate Your Social Media Audience to Share

Sharing Content on social media networks Source:http://www.designzzz.com/free-wordpress-facebook-plugins/

  1. Social Sharing links/buttons before or after your content – ask for people to click the social sharing buttons because they may not see the buttons
  2. When someone downloads your content – provide a pop-up or some message where they can share what they just downloaded
  3. Listen and Respond – Listen to what your social media audience is saying. Respond with content that meets your audience needs.  This action, you will show your audience and their connection that you care.
  4. Refer-a-Friend – provide a compelling offer for your audience if they refer someone. These offers can also be extended to the friends.
  5. Social Sweepstakes – Create a content where entrants spread the word for you.
  6. Polls and Voting – Engage your audience to share their opinions through polls. Your audience votes will be seen by their connections.
  7. Flash Deals – Create a time-sensitive deals that are fun and have the potential to go viral and increase brand awareness.

Conclusion

Since peer recommendations influence how people view a brand, you want to get your social media audience to like and to share about your brand for their social media connections to see your content.  When those connections see your audience sharing about your brand, you are extending your reach.

To get your social media audience to like and share about your brand, you need to post content that will motivate your social media audience to share your content with their social media connections.

2 Great Articles from Social Media Examiner that Show you How to Get your Social Media Audience to Share your Content:

Sources for a Blog Post

Social Media Network News and Resources

Facebook

Twitter

LinkedIn

Google+

Pinterest

Instagram

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Building a Social Media Army to Extend Your Reach Plus Updates and Tools for Social Media Networks

Building a Social Media Army Source:http://fingercandymedia.com/7359-building-a-social-media-army-3

Finding target audience members to follow your brands on social media networks can take time, but there are people within your grasp who can help. As another tool in your digital marketing toolbox for your social marketing efforts, you can recruit these people to become members of your social media army to help your brand extend it’s reach on social media networks.

Last fall, I attended a presentation by Jason Miller, Senior Manager, Content Marketing & Social, LinkedIn. During the presentation, Jason made a reference to using a social media army to promote your brand on social media networks.

With the help of Marketo’s Definitive Guide to Social Marketing,  I’ve taken Jason’s idea and put together a rough outline how you can recruit members and build your own a social media army to extend your brand’s reach.

Purpose of a Social Media Army:

Share your posts and retweet your messages in social media networks to reach army members’ connections and attract additional potential customers to experience your brand.

Think about what you want your army members to share and engage their social media connections to seek you out.

NEXT, start recruiting your own social media army.

Potential Social Media Army Members:

  • Internal Stakeholders
  • Employee Advocates of Social Media
  • Internal Thought Leaders
  • Top Industry Influencers
  • Brand Evangelists
  • Long-Time Customers

What’s in it for them to become a Social Media Army Members?

  • Personal Branding
  • Building personal social media marketing skills
  • Building relationships with your target audience
  • For Internal Members, building customer relationships
  • Increasing your company’s reputation as a thought leader

Train your Social Media Army Members:

Teach social media army members to create army strong stories Source:http://mashable.com/category/u.s.-army/

  • Provide background/history on the different social media networks
  • Explain the types of content that gets posted to each social media network
  • Outline the social media participation rules
  • Provide content tips
  • Instruct them how to post images, video
  • Provide formatting parameters for posts
  • Tell them how to optimize messages for SEO
  • Teach them how to create army strong stories to entice their connections to find your website
  • Tell them how their connections can give you their email addresses
  • Create a series of blog posts for your social media army members for communication and training

Think about the following quote from Pete Cashmore, CEO & Founder of mashable.com, “We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value.”

A social media army can get your messages inserted into as many channels and increase your value.

Facebook Like in Fatigues Source:http://www.army.mil/article/84850/You can’t do it all. HOWEVER, with a social media army, you can participate in more social media networks and your messages can reach more potential customers than if you tried to build a target audience on social media networks all on your own.

SO, recruit some help and start building your social media army today.

Sources: Marketo’s Definitive Guide to Social Marketing

To learn more about Building a Social Media Army, look at Jeff Bullas’s How to Get Others to Do Your Social Media Marketing for Free article.

Updates and Tools for Social Media Networks

Facebook

Twitter

LinkedIn

Google+

Instagram

Pinterest

Next Weeks Social Media Update Topic: Getting your Social Media Followers to Share your Brand’s Messages

Learn More about Digital Marketing Manager, Cindy Plough