Welcome to Email Marketing Tuesdays – Email Marketing is More Alive than Ever

Welcome to the 1st Email Marketing Tuesdays – Email Marketing is More Alive than Ever.

For a while now, the idea that email marketing is dead has been popping up. I beg to differ. You just have to re-think your Email Marketing practices by making them more personal and relevant.

In a survey from Act-On, 75% of the 19,464 marketers surveyed said Email Marketing is one of the top 3 most implemented campaigns, and 45% said Email Marketing activities are the top 2 marketing activities contributing to the sales pipeline. Given this information, it sounds like marketers use Email Marketing, and it sounds like Email Marketing activities are effective at getting customers to start the purchasing process.

In an article by Peter Yared called Email is Now Just Another Stream, he wrote, “Email has been especially important in e-commerce sales and customer re-engagement. For e-commerce in particular, email marketing exceeds the performance of social advertising.”

Also, if Facebook, Twitter, and LinkedIn deploy Email Marketing messages as a tactic to get you to their social media sites, I think it is safe to say that Digital Marketing Managers can use Email Marketing as one of their strategies to find customers and generate revenue.

With everything said and done, Email Marketing is still an effective digital marketing strategy. The new challenge is continuing to make Email Marketing effective today, tomorrow, and for the next following years.

One of my favorite Email Marketing Strategies is segmenting my customers and tailoring the content for each segment. By tailoring the content of emails, you can make your email messages personal and relevant. I’ve test this strategy several times, and it always performs better than a generic email message.  Don’t take my word for it, test it on your next email marketing effort. You can test tailoring the email message, the email subject line, or both.  Just look at your database and discover how you can segment your email list.

So, it is safe to say that Email Marketing Managers aren’t going any where.  Just like all other aspects of Digital Marketing, marketers need to adapt to their customers needs and deliver engaging, relevant, and personal Email Marketing campaigns to generate results. I look forward to delivering you strategies and ideas on how to deploy effective email marketing campaigns.

Topics you will see from Email Marketing Tuesdays include:

  • Ideas to Test
  • Email List
  • Content including subject lines, from lines, and email copy
  • Different types of Email Marketing efforts like reactivation, shopping cart abandonment, welcome, and thank you emails efforts
  • Deliverability
  • Automation
  • Segmentation

What’s next up on CindyPlough’s Digital Marketing Manager Blog

Weekday Topic
Tomorrow Social Media
Thursday Content Marketing
Friday Mobile Marketing
Next Monday SEO
Next Tuesday More Email Marketing

Have a great day.

Learn More about Digital Marketing Manager, Cindy Plough

A Digital Marketing Manager’s Journey to keep up with Technology on Day 1 of Salesforce’s Dreamforce 2013 Cloud Expo

Technology is constantly changing. To keep my digital marketing tool box filled with a multitude of the latest marketing solutions, I spent part of yesterday walking around meeting with different exhibitors at Salesforce’s Dreamforce ’13 in San Francisco’s Moscone Center .

As a marketer, there are many technologies and tools available to deploy, measure, manage, and analyze email marketing, online advertising, social media, and other online marketing efforts.  It is my responsibilities to discover the new tools and technologies that can engage customers, maximize responses, increase revenues, and operate efficiently.

In today’s digital marketing age, capturing data and analytics does not always happen in a timely fashion. However, waiting for analytics from digital marketing efforts may be a thing of the past with Birst, a Salesforce plugin.  Birst pulls all of your data from all of your digital marketing efforts in real time making it easier to calculate return on investment, ROI, make any changes if necessary, and make data driven decisions.

While Birst helps deliver real-time results of your digital marketing efforts, you need to develop objectives for your digital marketing efforts need to meet.  To help you develop your objectives, First Rain can assist you.  They can deliver real-time relevant knowledge and data about your market to help you design realistic objectives and market strategies for your business.

Every day, marketers utilize many types of media at the same time for various marketing efforts that drive customers to websites to take actions.  The different types of media include direct mail, email, Social Media, online advertising, mobile, etc. As customers take action on your websites, they follow a path that originated from one of the types of media used. Standard Register’s SMARTworks Connect solution with Salesforce, you can understand which effort motivated your customer to take action and calculate return on investment by type of media used.

If your product is subscription based, Kinetic Growth can assist you with renewal automation, billing, invoices, quotes, credit card payments, and account management.

All of these applications assist marketers in their jobs.  Just keep in mind, these applications plug in to Salesforce.com.

Dreamforce ’13 is a conference for marketers using Salesforce.com and developers of Salesforce.com applications to help keep you up with the tools and technologies to maximize your revenue.

In an effort to reduce the length of this post, only a portion of the exhibitors that I met with are mentioned.  The companies mentioned below are no more important than the companies that I didn’t mention, and the companies not mentioned will appear in future posts.

Learn More about Digital Marketing Manager, Cindy Plough