Welcome to the 1st Email Marketing Tuesdays – Email Marketing is More Alive than Ever.

For a while now, the idea that email marketing is dead has been popping up. I beg to differ. You just have to re-think your Email Marketing practices by making them more personal and relevant.

In a survey from Act-On, 75% of the 19,464 marketers surveyed said Email Marketing is one of the top 3 most implemented campaigns, and 45% said Email Marketing activities are the top 2 marketing activities contributing to the sales pipeline. Given this information, it sounds like marketers use Email Marketing, and it sounds like Email Marketing activities are effective at getting customers to start the purchasing process.

In an article by Peter Yared called Email is Now Just Another Stream, he wrote, “Email has been especially important in e-commerce sales and customer re-engagement. For e-commerce in particular, email marketing exceeds the performance of social advertising.”

Also, if Facebook, Twitter, and LinkedIn deploy Email Marketing messages as a tactic to get you to their social media sites, I think it is safe to say that Digital Marketing Managers can use Email Marketing as one of their strategies to find customers and generate revenue.

With everything said and done, Email Marketing is still an effective digital marketing strategy. The new challenge is continuing to make Email Marketing effective today, tomorrow, and for the next following years.

One of my favorite Email Marketing Strategies is segmenting my customers and tailoring the content for each segment. By tailoring the content of emails, you can make your email messages personal and relevant. I’ve test this strategy several times, and it always performs better than a generic email message.  Don’t take my word for it, test it on your next email marketing effort. You can test tailoring the email message, the email subject line, or both.  Just look at your database and discover how you can segment your email list.

So, it is safe to say that Email Marketing Managers aren’t going any where.  Just like all other aspects of Digital Marketing, marketers need to adapt to their customers needs and deliver engaging, relevant, and personal Email Marketing campaigns to generate results. I look forward to delivering you strategies and ideas on how to deploy effective email marketing campaigns.

Topics you will see from Email Marketing Tuesdays include:

• Ideas to Test
• Email List
• Content including subject lines, from lines, and email copy
• Different types of Email Marketing efforts like reactivation, shopping cart abandonment, welcome, and thank you emails efforts
• Deliverability
• Automation
• Segmentation

What’s next up on CindyPlough’s Digital Marketing Manager Blog

Have a great day.

Resources:

• Email is Now Just Another Stream
• Act-On Infographic of Survey Results

Related articles

• 2013 Email Marketing Trends [Infographic] (business2community.com)
• 25 Mind Blowing Email Marketing Stats (blogs.salesforce.com)
• How to create Marketing Emails that get read? (mirolta.com)

Learn More about Digital Marketing Manager, Cindy Plough