Just scroll down to see the list of Keyword Research Tools.
Welcome back to SEO Monday! It has been a while since I last posted something for SEO Monday, but the Holiday Season kept me extremely busy. I hope that you and your families had a wonderful Holiday Season.
Now that 2014 has started, it is time for Digital Marketing Managers to get back to work at driving traffic to websites and generating revenue by deploying SEO strategies.
One of the many digital marketing tactics that keeps Digital Marketing Managers busy in SEO is Keyword Analysis for organic SEO and SEM (Search Engine Marketing) campaigns.
With Google’s multiple updates to their algorithms in 2013, keyword research will continue to be important for SEO and content marketing strategies.
There are many articles saying that Keywords are dead. However, I believe it is just a different way of thinking. Instead of coming up with a list of just words, Digital Marketing Managers need to develop a list of Key Phrases that current and potential customers will enter as queries into search engines.
So ask yourself,
What key phrases (not keywords) will your target audience enter into a search engine to find you?
After you develop a list of phrases that your target audience could potentially use to find you via search engines, you can use a research tool to help you determine the popularity and competition of your key phrases. Next, refine your key phrases until you have a list of phrases with high popularity and low competition.
Utilizing one of the Keyword Research Tools mentioned in an article called “10 Great Alternatives to the Google Keyword Research Tool” by Pam Dyer, you can determine the popularity and competition of you key phrases. I thought it was important for me to forward Dyer’s article on to you and list some free and paid Keyword Research Tools mentioned in her article.
Free Keyword Research Tools
Paid Keyword Research Tools
Source: 10 Great Alternatives to the Google Keyword Research Tool
Given these Keyword Research Tools, find one that works for you in determining the Key Phrases that your target audience will type into search engines to find your organization.
As you develop your key phrase list, remember that people enter 3 to 4 words when completing a search. So, you might want to consider that your Key Phrases are 3 to 4 words long and use these phrases in your H tags and content.
- SEO 101: Jurassic Park and SEO: Keeping your Site from Going the Way of the Dinosaurs
- 5 Google AdWords Updates from 2013 to Maser in the New Year
- Dealing with Google’s Not Provided Keywords: Interview with Prashant Puri