Just scroll down to see the list of Keyword Research Tools.
Welcome back to SEO Monday! It has been a while since I last posted something for SEO Monday, but the Holiday Season kept me extremely busy. I hope that you and your families had a wonderful Holiday Season.
Now that 2014 has started, it is time for Digital Marketing Managers to get back to work at driving traffic to websites and generating revenue by deploying SEO strategies.
One of the many digital marketing tactics that keeps Digital Marketing Managers busy in SEO is Keyword Analysis for organic SEO and SEM (Search Engine Marketing) campaigns.
With Google’s multiple updates to their algorithms in 2013, keyword research will continue to be important for SEO and content marketing strategies.
There are many articles saying that Keywords are dead. However, I believe it is just a different way of thinking. Instead of coming up with a list of just words, Digital Marketing Managers need to develop a list of Key Phrases that current and potential customers will enter as queries into search engines.
So ask yourself,
What key phrases (not keywords) will your target audience enter into a search engine to find you?
After you develop a list of phrases that your target audience could potentially use to find you via search engines, you can use a research tool to help you determine the popularity and competition of your key phrases. Next, refine your key phrases until you have a list of phrases with high popularity and low competition.
Utilizing one of the Keyword Research Tools mentioned in an article called “10 Great Alternatives to the Google Keyword Research Tool” by Pam Dyer, you can determine the popularity and competition of you key phrases. I thought it was important for me to forward Dyer’s article on to you and list some free and paid Keyword Research Tools mentioned in her article.
Free Keyword Research Tools
Paid Keyword Research Tools
Source: 10 Great Alternatives to the Google Keyword Research Tool
Given these Keyword Research Tools, find one that works for you in determining the Key Phrases that your target audience will type into search engines to find your organization.
As you develop your key phrase list, remember that people enter 3 to 4 words when completing a search. So, you might want to consider that your Key Phrases are 3 to 4 words long and use these phrases in your H tags and content.
Additional Resources
- SEO 101: Jurassic Park and SEO: Keeping your Site from Going the Way of the Dinosaurs
- 5 Google AdWords Updates from 2013 to Maser in the New Year
- Dealing with Google’s Not Provided Keywords: Interview with Prashant Puri
Cindy Plough - A Digital Marketer 
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Just keep working on it, and your blog will come together. I’ve talked to other who are afraid of blogging, and my response is don’t let the process intimidate or overwhelm you. Good luck
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I appreciate you letting me know. I will see what I can do.
Hmm it seems like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any points for inexperienced blog writers? I’d really appreciate it.
My suggestion is to just keep plugging away. Don’t let the technology bog you down. Write your posts, and learn one new thing about how to operate your WordPress blog a day.
Thanks for enjoying my Blog, and please come back to read more about Digital Marketing Manager tips to enhance your target audiences experiences with your brands.
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I know this if off topic but I’m looking into starting my own weblog and
was curious what all is required to get set up? I’m assuming having
a blog like yours would cost a pretty penny?
I’m not very internet smart so I’m not 100% certain. Any tips or
advice would be greatly appreciated. Many thanks
Setting up a website isn’t expensive. You can set up your blog with WordPress.com or Blogger.com for free. Both tools are easy to use, and you don’t need a lot of coding or internet/website development skills.
After setting up your blog with either WordPress or Blogger, you just need content.
To promote your blog, use some Keyword strategies for SEO, post your blog posts to your social media networks, start building relationships with the top influencers for the subject you are writing about.
I feel like these are the first things to help get you started.
Happy blogging, and good luck.
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