SEO Mondays: Preparing your Keyword Analysis for your Website’s SEO

Welcome to the 1st SEO Monday: Preparing your Keyword Analysis for your Website’s SEO

SEO (Search Engine Optimization) is the ability for your website to appear in the top position when your keywords or phrases are entered as search terms in Search Engines like Google, Bing, and Yahoo. The components involved in landing the top position include:

  • Keyword Analysis
  • Optimizing Content
  • Link Building
  • Making Content Easy to Share

Today’s Focus: How to complete a Keyword Analysis?

The Keyword Analysis process will generate the highest return in your SEO activities, and help you get your target audience to your website via search engines. Let your potential customers find you rather than you spending time and money to find potential customers by completing a Keyword Analysis.

The process of conducting a keyword analysis consists of three parts. The purpose is to determine what keyword phrases will help you appear on the first pages of the search engine results page, and then, you want to use these keyword phrases in your marketing copy, editorial content, any titles, and html tags used on your website.

To keep generating positive results from your SEO activities, your Keyword Analysis needs to be conducted on a regular basis as potential customers change the words they use to search for your products/services or how Google tweaks their algorithm.

Part 1 – Generate a list of your Website’s Keyword Phrases

Knowing that the average number of words entered into the search box on search engines are 3 to 4 words, your keywords are more like Keyword Phrases where each Keyword Phrase should be no more than 4 words. By including key phrases instead of keywords on your list, you decrease your competition for your keywords.

To help determine your keyword phrases talk to your sales teams and customers to see what search terms or phrases they use when looking for your products and services.

Part 2 – Determine the Competition for your Keyword Phrases

For each and every  keyword phrase on your list, enter it into Google.com with quotes around each keyword phrase . Look for the “About … results” in grey in the upper left hand section of the screen, and this will tell you how many pages contain your keyword phrase.

Why do we use quotes for this search?
Because Google will give us results with the exact match to what you searched for. Let’s say we are searching for SEO Management. If we use quotes around the phrase, we will get results where SEO Management appear next to each other. If you entered SEO Management without the quotes, you will get results where SEO and Management appear on the page, but SEO and Management don’t appear together. Using the quotes gives you an accurate picture of your competition.

Part 3 – Determine the Search Volume for your Keyword Phrases

  1. Create a list of your Keyword Phrases into Excel and Save the file as a CSV file (make sure the file only contains your Keyword Phrases)
  2. Login to your Google Adwords Account
  3. Under Tools and Analysis select Keyword Planner
  4. Click “Get Search Volume for a list of Keywords or group them into ad groups”
  5. Upload the CSV file with your keyword phrases
  6. Click “Get Search Volume”
  7. Select the “Keyword Ideas” Tab to see your results

After completing parts 1, 2, and 3, you may end up with an excel spreadsheet that looks similar to what you see below if you were looking for a Keyword Phrase about SEO for your website:

Keyword Phrase Google results with Quotes Average Monthly Searches Competition
SEO 191,000,000 90,500 High
SEO Management 207,000 480 High
Starting SEO 10,400 10 Medium
Planning SEO 17,600 10 Low

Given the data in the above table for potential keyword phrases about SEO, I many continue to play around with the words for my SEO Keyword Phrase until I find a SEO phrase that generates about 10,000 Google results and an average monthly searches around 400 with a Low to Medium Competition.

What do you have to look forward to for the rest of the week from Cindy Plough’s Digital Marketing Manager Blog?

Weekday Topic
Tomorrow Email Marketing
Wednesday Social Media
Thursday Content Marketing
Friday Mobile Marketing
Next Monday More SEO

I look forward to writing about email marketing tomorrow, so ta ta for now.

Resources for Keyword Analysis:

Learn More about Digital Marketing Manager, Cindy Plough

When and What Digital Marketing topics can you Expect from the Digital Marketing Manager Blog

Thank you to everyone who is following my blog, and I look forward to bringing you digital marketing news and tips.  Starting next Monday December 1st, a new editorial schedule will start.  Here is what you can come to expect from Cindy Plough’s Digital Markeing Manager Blog:

Weekday Topic
Monday SEO
Tuesday Email Marketing
Wednesday Social Media
Thursday Content Marketing
Friday Potpourri topics will can vary between Mobile Marketing, Digital Advertising, SEM/PPC, Analytics, and Affiliate Marketing

Until next Monday, my blog posts will include additional Salesforce.com’s Dreamforce 13 exhibitor visits. Each day will cover 4 of my visits.

Domo – Develops easy to use dashboards that contains your data in one single view to facilitate decision making. Domo’s business intelligence platform delivers analytics in real time to help marketers become more efficient and track revenue streams.

Pitcher – As Marketers, we prepare many materials to assist our sales departments.  With Pitcher’s application, we can monitor how often Sales Managers use these marketing materials.  If Sales Managers aren’t using our marketing material, we can work with our sales departments to create marketing materials that will help the sales team generate revenue.

Tenrox – As we move forward in Digital Marketing, the ultimate goal for marketers will be to engage our customers. With Tenrox, we can manage digital marking efforts, monitor expenses, and manage resources to ensure our efforts deploy on time and on budget.

ThousandEyes – We work tirelessly to implement our digital marketing efforts.  Each effort consists of an infrastructure that operates behind the scene to bring our digital marketing efforts to life. No matter how often we test the infrastructure before our efforts go live, you never know when something might go wrong. ThousandEyes comes to the rescue.  When our digital marketing efforts go live, ThousandEyes moniors the infrastructure and indicates if and when a component of the infrastructure is broken.

Learn More about Digital Marketing Manager, Cindy Plough