To help facilitate the Digital Marketing Manager’s job in creating superior experiences for customers, we hire multiple vendors to conduct multiple marketing functions for us, so we can concentrate on making sure our marketing programs are achieving objectives and increasing revenue.
Last weeks Salesforce.com Dreamforce 13 expo featured hundreds of vendors to assist marketing departments. Below you can learn about my visits with Adroll, DocuSign, Dropbox, ReliableCoders, and Twillo, and how they can assist digital marketing managers achieve objectives.
Two of many digital marketing objectives are to increase revenues for your ecommerce site and to attract potential customers to visit your website. AdRoll can help Digital Marketing Mangers achieve both of these objectives. Adroll’s retargeting platform displays advertisements on the websites that potential customers visit after they left your site without making a purchase.
Each digital marketing effort has multiple components, and some components require a signature for approval. Providing an actual signature requires, you to print and sign a form, and then, you have to fax the form some where. With DocuSign, Digital Marketing Managers can provide their signature for approvals via desktops or smartphones allowing the launch of digital marketing efforts faster.
Dropbox may not provide a solution that directly assists you in reaching your objectives, but Dropbox allows you to access your files at anytime if you are working from a location other than the office. As the role of the Digital Marketing Manager evolves, we can’t always be at the office. Even though you may not be at the office, you can still access your files via Dropbox and work on your digital marketing efforts anywhere on any device.
Recently, I attended a San Francisco American Marketing Association, sfAMA, event where one of the panelists, Brian Solis, said that companies are creating mobile applications for smartphones to create superior customer experiences because companies mobile websites aren’t sufficient in meeting customers needs. Also, the starting point for many customers product research begins with a search on their smartphones indicating the importance for companies to have functioning mobile websites or mobile applications. Digital Marketing Managers can hire ReliableCoders to create innovative mobile websites that enhance customer experiences. If your company chooses to go the mobile application route, ReliableCoders can also create mobile applications for your organization.
In our digital world, customers want to connect whenever or wherever. Twillo can assist your organization to provide the access your customers demand. Twillo enables phone, VoIP, and SMS messaging to be embedded into web, desktops, and mobile software allowing customers to receive the access they want allowing you to provide customers with an excellent experience.
All of the vendors mentioned above can assist Digital Marketing Managers achieve objectives in a variety of ways. I hope you reach out to one or more of these vendors to help you create superior experiences for your customers and reach your objectives.
Tomorrow, I’m traveling to Reno, NV, to be with my family for Thanksgiving. If time allows, I will write a post tomorrow about more exhibitors at Salesforce.com’s Dreamforce 13, but if I’m not able to make a post tomorrow, please forgive me and visit the Digital Marketing Manager blog again.