How to Boost SEO by Optimizing Your Content on Every Web Page in this Week’s SEO Discussion

Digital Marketing Managers need to consistently create relevant high quality content in order to maintain it’s search engine rank, and each new page of content on your website needs to be optimized for search correctly.
Components involved in on page seo to optimize every page of content on a website to boost seo source - http://www.reliablesoft.net/5-on-page-seo-techniques-thatll-boost-your-rankings-checklist-included/
Recently, many SEO articles mention the end of the SEO Manager because of Google’s updates in 2013. However, I believe the new role of a SEO Manager includes optimizing new content for SEO.

Items to Optimize for All Pages of Content to Boost SEO

Keywords Phrases

  • Pick 2 to 3 keyword phrases to include in each piece of content to avoid keyword stuffing.
  • Anticipate differences in search behavior and account for them while preparing your keywords for your content.

Title Tags

  • HTML Tag – <title>.
  • Prepare a unique title tag that accurately describes the content on the page.
  • Be brief but descriptive.
  • Can include one keyword phrase.

Meta Description Tag

image of where the meta description is located for a single results on a search engine results page Source - http://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development

  • The subheading for this section links to a previous post about meta description tags.
  • HTML for tag – <meta name=”description=” content=”summary of content goes in meta tag”>.
  • Should be unique for each page.
  • Should summarize the content on the page and spark interest to potential readers.
  • Length should be 140 characters or less.

URL Structure

  • URL should display the words contained in the title of the page.
  • Make URL’s as simple as possible.
  • Have one URL for each page.
  • The image below is an example of what a link should look like for a web page about hosting applications.

example of what an URL should and should not look like Source - http://www.gossamer-threads.com/blog/moving-up-the-ranks-an-seo-introduction/

Navigation

  • Should be organized to help visitors quickly find the content they want.
  • Group pages with similar content into categories.
  • Navigation should feel natural to your visitors.

Components of Content on a Page

  • Easy to read and focuses on the topic of your page.
  • Unique, relevant, and helpful information for the visitors.
  • Include your 2 to 3 keyword phrases sporadically throughout the page.
  • Visitors should view your content as authoritative and trustworthy.

Anchor Text for Internal Links within Content of Page

  • The words used to link to another page should be concise and descriptive.
  • Give the reader a clear idea of where they are going.
  • Make the links easy to spot.
  • In the example below, your visitor would only see “Jon Wye’s Customer Designed Belts,” and the rest is the HTML code that is hidden.

example of anchor text code source - http://moz.com/learn/seo/anchor-text

Images & Alt Text

  • Supply Alt Text to describe the images posted on a webpage.
  • Since Google can’t interpret images, Google uses the description of your images in the Alt Text to calculate the overall rank of your web page.
  • When saving images on your website to your images folder, use file names that briefly describe the image.

Heading Tags

vimage of the different heading tags Source:http://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/

  • Create Subheadings making it easier for readers to scan and consume your content.
  • Anything in your H1, H2, and H3 heading tags are taken into consideration when ranking your page.
  • Use Heading tags sparingly throughout page.
  • If you want to highlight text but don’t want to use a heading tag, you can bold text using <em>, <strong>, or <b> tags.

Link Building

  • Look for websites that hosts similar content.
  • Submit a request to the sites to host your link.
  • Include internal links to relevant content previously published on your website.

Social Signals via Social Media to Promote Your Content to Boost SEO

image of social signals and seo source- http://stpaulmarketingteam.com/smm/social-media-seo-and-social-signals/

  • When content is published in WordPress, it automatically posts the title of the new content to your social media networks via the Publicize feature.
  • If your website development tool does not provide this feature, you should manually post the title of your new content to all of your social media networks.
  • Place social media icons on each page for your visitors to share with their connections.
  • The more Likes, Favorites, and Reweets you receive the more Social Signals Google notices, and the higher your content can rank.
  • For Facebook and LinkedIn – If you participate in any groups, ask the group manager if you can promote your new content to the group.
  • Post new content to any other Social Media Networks where your target audience participates.
  • Visit last week’s SEO weekly discussion to learn more about using Social Media to boost your SEO efforts.

In the fight for page rank, optimize all your current and new content with the components mentioned in this blog post, and the search engines will recognize the new content.

Keep this blog post on hand to use as a checklist when preparing new web pages, and you should make sure every page of content your website publishes contains all of the items mentioned.

Recent SEO News and Resources

Recent Local Search News and Resources

Recent Link Building News and Resources

Recent PPC Google Adwords News and Resources

Content Marketing Weekly Topic: Repurpose Your Content to Extend Your Reach in Your Target Audience

Repurpose your Content into different forms of content Source - http://www.boom-online.co.uk/2014-new-years-resolutions-of-an-internet-marketer/#axzz2urapa82wCreating original content everyday is difficult, but to help Content Marketers and Digital Marketing Managers, you can repurpose your current/story content into other forms and expand your reach within your target audience.

People consume many different forms of content, but we all have our favorite forms of content.

Below is a table on the form of content I prefer based on the topics.

Topic My Preferred Form of Content
Friend Updates Social Media
“How-To” or “Tips” Article or Blog Post
Deploying a Marketing Process Checklist
New Product/Service White Paper or Webinar
Product or Service Update Social Media or Email for a heads up that leads me to an article or blog post
Marketing Process eBook, webinar, or Infographic of Process

As you can see, I prefer different forms of content depending on the topic.

However, someone else may prefer to see the same topic in another form than me.

Therefore, when you are writing about a single topic, make sure you prepare different forms of content about the same topic.

In other words, you want to repurpose a single topic into different forms of content, which will help extend your reach within your target audience.

This reminds me of an analogy that I learned during a Jason Miller
presentation, and Jason Miller learned about this analogy from Rebecca Lieb.
Different forms of content for the same topic Source - http://marketing.linkedin.com/blog/leftover-turkey-a-content-marketers-dream/
“I use a Thanksgiving analogy. You cook up this giant bird to serve up on one glorious occasion and then proceed to slice and dice this thing for weeks on end. If you are like most families you are going to be repurposing this bird as leftovers for quite some time creating everything from sandwiches, to soups, and more. Your content marketing strategy can be thought of in the same way.” – Rebecca Lieb

So for every topic you write about, think about how you can produce additional forms of content about a single topic.  For example, if you have an eBook, you can create a webinar, video, and a series of blog posts.

By creating different forms of content a single topic, you are delivering information to your target audience in the form that they want. So, listen to your target audience and find out what forms of content they prefer.

25 Forms of Content at Your Disposal

  1. Blog post or Article
  2. Lists of different blog posts/articles about the same topic
  3. How To Guide
  4. Customer Opinion/Testimonials
  5. Tips
  6. Survey/Quiz
  7. Images
  8. Competitions
  9. Social Media posts – one example is live tweets of a webinar or conference
  10. Interview with thought leaders or guest blog from industry influencer
  11. Google+ Hangout
  12. Whitepaper
  13. Case Studies
  14. Video
  15. Webinar
  16. eBook
  17. Infographic
  18. Checklists/Tip Sheets
  19. Podcasts
  20. Thought Map
  21. Visual Note-Taking
  22. Slideshows
  23. Show Example of what not to do
  24. Create a Timeline
  25. Q&A or FAQ Web Pages

Enjoy creating multiple forms of content about the topics you recently released to maximize your reach in your target audience.

Keep in mind, create forms of content about a single subject that make sense.  For example, it does not make sense to create a podcast for a list of tips, but it does make sense to create a podcast for an eBook.

Call to Action in Repurposing your Content to Extend Your Reach within Your Target Audience

  • Choose a current piece of content (preferably a white paper or eBook)
  • Think about the different forms of content you can create using the same information
  • Create new forms of content with the same information and deliver it to your target audience
  • Check out next week’s content marketing discussion that will describe the different forms of content listed above
  • The next blog post will discuss SEO

Sources

Additional Content Marketing News and Resources

What is Content Marketing? See the Top Content Marketing Influencers Answers

How would you answer “What is Content Marketing?”

What is Content Marketing thought bubble Source:http://www.docstoc.com/article/163249665/What-Is-Content-Marketing
After reading this post, please share your thoughts in a comment.

As I scour the internet for information on how to improve digital marketing skills including content marketing, I try to provide information to help Digital Marketing Managers meet their objectives efficiently and effectively as well as provide information on how to create superior experiences for their target audiences.

Before my search, I already knew CONTENT IS KING!

BUT

What is Content Marketing?

Before this post, I had a basic understanding, but the goal in this post is to create a definition of Content Marketing for all marketing professionals to use.

The Top 25 Content Marketing Influencers Thanks for our friends at Onalytica, they did some research and collected many responses to develop a list of the Top 25 Content Marketing Influences located at Slideshare.

Who better to answer “What is Content Marketing?” then the top influencers of content marketing?

Here are the Top Content Marketers Thoughts on “What is Content Marketing?”

Juo Pulizzi Image Source:http://contently.com/strategist/2012/02/06/joe-pulizzi-content-marketer-of-the-year/ According to Joe Pulizzi at the Content Marketing Institute, content marketing is owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance consumer behavior.

Jeff Bullas Image Source:https://twitter.com/jeffbullas In his The One Best Thing Some of the Best Content Marketers Forgot, Jeff Bullas refers to content marketing as the result of the successful intersection of search engines, social media, email, content and blogging. Done well it is a multidisciplinary approach to the challenge of making your content as visible to as many people as possible in the shortest amount of time. It doesn’t matter whether you are a blogger, corporate marketer or a small business.

Michael Brenner Image Source:http://www.b2bmarketinginsider.com/about From Michael Brenner’s 9 Questions On Content Marketing Q&A, he states that the most effective content is that which best meets the needs of the audience. List posts and “How to” articles go a long way to building this kind of credibility but they aren’t enough. This kind of content needs to be balanced with deeper thought leadership that also inspires our customers to think differently about the challenges they face. He goes on to say the golden rule of content marketing is that it has to put the needs of the customers first and then the business results will be earned through trust and value already provided.

Doug Kessler Image Source:http://info.tracepoint.co.uk/blog/bid/188163/How-to-get-started-with-inbound-marketing-from-the-coalface-IMUK13-speakers During an interview, Doug Kessler of Velocity Partners explains what makes up great content. A brand creates great content from a variety of media that contains a point of view on it’s market. The content takes on issues that it’s audience cares about and puts a new spin on it, the brand puts some effort into producing special content. Great content is ambitious and confidant.  As a content producer you need to find your sweet spot which is the overlap between what a content producer is an expert at and what the audience cares most about.

Ann Handley Image Source:http://www.annhandley.com/about/ Ann Handley is “waging a war on writing mediocrity in 2014.” In her New Year, New You: 3 Things Every Marketer Should Be Doing in 2014 article, Ann stats ” I’m not talking about adhering to the rules of grammar; I’m talking about upping the importance you place on what you say, and how you say it. As a cornerstone of good writing (along with other things!), voice and tone are hugely undervalued in content and social media. Together, they constitute the secret sauce of great content, and I expect that more companies will pay attention to both in 2014.

Brian Clark Image Source:http://www.copyblogger.com/its-all-my-fault/According to Brian Clark’s Copyblogger, content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you are educating people, so that they know, like, and trust you enough to do business with you.

Conclusion

After looking at what the top influencers think about Content Marketing, the common elements are producing authoritative pieces that educates their target audience and meets their needs.

SO

When you prepare a piece of content marketing, ask yourself the following questions:

  1. Does it show that I am an authority or expert on the subject?
  2. Is it creative?
  3. Does it inspire OR is it motivational?
  4. Does it answer my target audiences questions OR does it fulfill my target audiences need?

If you answer YES to all of these questions, you have a piece of great content marketing.

Please leave comments with your answers to “What is Content Marketing?”

Learn More about Digital Marketing Manager, Cindy Plough

SEO Monday: Earning Links with High Quality Content to Increase Search Rankings instead of Relying on Link Building Strategies

Don't Build Links Earn Them! Source:http://www.seo.com/blog/earning-links-vs-building-links/In reaction to Matt Cutts, Head of Google’s Webspam Team, announcement about guest blogging not being a good link building strategy, I felt there was a need to discuss link building, and how to deploy positive SEO tactics.  Also, recently, Google has made several announcements about poor link building strategies that will begin to affect your rankings, and Digital Marketing Managers and SEO Managers are struggling to find replacement SEO tactics to assist them in ranking high on search engine result pages.

Before we continue, the heart of the matter is that you need awesome content with an authoritative voice in order for any SEO tactic to generate results.

You need to become a thought leader as well as create awesome content that does one of the following:

Content is King Source:http://techtwisted.com/good-quality-content-can-beat-google-updates/

  • Offers a solution to your target audience’s problem
  • Answers a question
  • Teaches the audience
  • Consistently provides valuable information when needed
  • Content is shared and liked on social media networks
  • Consumed by your audience

Once you become a thought leader with your target audience and create content that meets one or more of the above criteria, you can start deploying SEO tactics to increase your rank on search engine result pages.

One of those SEO tactics will be Earning Links. Per Marcela De Vivo, we need to change the terminology. Instead to referring to Link Building Strategies, we should start using the term Earning Link Strategies.

Now, let’s take a look at different ways to Earn Links and get working on your SEO tactics for 2014:

  • Build an Engaged Target Audience on Relevant Social Media Networks – Create a community that possess the characteristics of your target audience, and then, amplify your posts to expand your reach to increase your followers.
  • Share your Content on Social Media Networks – Post your content on the Social Media Networks where your brand and target audience are located.  Any of your social media followers that Like, Retweet, +1, or shares your content on their pages, will signal Google to give you credit, and these signals will be taken into account in your site’s ranking in search.
  • Guest Blogging in Places with your Target Audience – If you find relevant and useful websites whose audience match your target audience, guest blogging/posting is appropriate, and Google will not reprimand you. Google’s new guidelines just restricts guest blogging on websites that aren’t relevant. Therefore, find websites with the same target audience as you, and do some guest blogging/posting with links back to your brand to help increase your exposure, branding, and reach. This will help your audience see you as a thought leader.
  • Create Offline Relationships with Industry Influencers, Journalists, and Bloggers – you can host an event or mail a four color post card to introduce them to your brand and content. The event and post card will start conversations about them linking to you and creating partnerships.  Also, you can urge industry journalists and bloggers to quote you in their articles to demonstrate your authoritative voice.
  • Lastly, if you have awesome content, you will earn links naturally, so it pays to produce great content.

Sources:

Additional Resource: I came a across a really great Infographic to help you and your organizations SEO strategies for 2014.  Given all of Google’s changes last year, SEO has changed, and this Infographic will help you reorganize your SEO strategies. For each old SEO tactic, the Infographic tells you the new SEO tactic.  I highly encourage you to look at this Infographic to help put your SEO worries aside and start deploying on tactics to increase your search ranking. SEO Evolution 2014: Quick Tips on How to Optimize Website in 2014

Learn More about Digital Marketing Manager, Cindy Plough

Content Marketing Thursday: 4 Tips to Include in Your Content Marketing Strategy to Build Relationships with Your Target Audience

Content Marketing Source: http://www.seogon.com/blog/content-marketing-is-not-just-blogging-7-more-content-marketing-ideasBuilding relationships with your target audience is a top goal for a Digital Marketing Manager, and here are some content marketing strategies to put in your digital marketing toolbox in building relationships with your target audience. By implementing these content marketing strategies, it can increase your brand awareness and be highly effective in positioning your company as a thought leader in your field as well as shorten the length of the sales process.

Content marketing strategies are less formal than traditional marketing methods. So, when deploying your content marketing strategies be casual, and your target audience will be more open to the idea of building a relationship with your brands.

4 Tips to include in your content marketing strategy to build relationships with your target audience

  1. Embrace the Blog – Blogs give you the capability to talk to your target audience on a regular basis in a casual atmosphere. In addition to reaching your target audience, blogs assist your SEO efforts by increasing your search rank to drive traffic to your site.
  2. Promote through Social Media – Social media sites are one of the best ways to develop relationships with your target audience. Here, you can have two-way conversations with your current, past, and future customers, and social media allows your target audience to influence their social media communities.
  3. Drop the Sales Pitch – In the long run, content marketing strategies influence total sales, but content marketing tactics (blogs, social media, webinars, ebooks, whitepapers, mobile apps, newsletters, etc.) are not the forum to deliver sales messages. Consumers visit websites and social media sites to learn about a business’ brands and area of expertise, not to experience a hard sell. Content marketing provides the opportunity for your target audience to build trust in your brands and facilitates the relationship building process. Just be creative, informative, and engaging when communicating with your target audience, and they will place a purchase when they are ready to do so.
  4. Add Video – visuals help people connect with your brands. You-tube, Instagram and Vine are inexpensive ways to distribute your video content, so don’t be afraid of creating videos. Plus, search engines love video; therefore, as search engines tweak their algorithms, video will help you stay at the top of search engine result pages.

To help you utilize these tips you need to learn about your target audience by doing the following:

  • Listen to your Target Audience – listen to their preferences, needs, and wants
  • Understand your Target Audience – find out what is relevant to them and learn where they are on the Internet and when they are online.
  • Engage with your Target Audience – in the right time and the right place with what they want to read or hear

Try including these low-cost and effective tips into your content marketing strategy to watch your brand’s credibility and recognition increase without spending lots of money deploying traditional marketing methods.

Sources

Additional Resources

Learn More about Digital Marketing Manager, Cindy Plough

SEO Monday: How to Optimize your Content and Keyword Phrases for SEO

I recently came across this really great Infographic, from Aha Media Group, that walks you through the steps to optimize your Content for your Long-Tail Keyword Phrases to help you implement your SEO tactics and meet your digital marketing objectives.

As a side note, when reviewing this Infographic, think about how you can use Infographics in your Content Marketing.  Not only did I think this Infographic was clever, I personally thought presenting How-To information was clever and unique.

I hope you find this Infographic helpful to implement your Keyword Phrase strategies to help optimize your content. I also, hope this gets your creative juices flowing on how you can develop content for your digital marketing efforts.

Source: Infusionsoft Big Idea Blog: Recipe for SEO Success

How to Optimize your Content using your long tail keyword phrases

Learn More about Digital Marketing Manager, Cindy Plough

Blog your Way to Giving your Brand a Voice with some Personality and Enhance the Customer’s Experience with Teachable Moments

In the digital world that we live in today, it is a Digital Marketing Manager’s responsibility to make a brand stand out. By blogging, a Digital Marketing Manager can help their brand stand out and give their brand a voice with a personality. A blog not only educates the brand’s consumers, blogs make your brand credible and enhances the customer’s experience with your brand.

Another compelling reason to start a blog is that search engines love blogs. With Google’s Hummingbird, many Digital Marketing Managers are concerned about how to optimize their content to land on page one of a Google search results page.  Well, let your blog be your savior.

Hummingbird concentrates on the long-tail keyword searches, and blog content lends itself to including long-tail key word phrases naturally.  Therefore, if Digital Marketing Managers consistently post relevant content about your brand on a regular basis, Digital Marketing Managers can help their SEO as well.

8 components to include in your blog posts

  • A SEO optimized title
  • A long-tail search keyword phrase
  • Conversational tone
  • Format should include lists and whitespace
  • Length of post should be 500 words or less
  • Create a call to action
  • Don’t make a sales pitch
  • Lastly and most important, a Digital Marketing Manager must make sure the audience learns something from each post

As a school girl, my father asked me everyday what I learned in school, and I usually said nothing.  Then, one day, I asked my dad why he always asked me what I learned in school.  He told me that every day where I did not learn something was a day wasted. Therefore, every post where your audience does not learn something is a wasted post and a chance to alienate your audience which could cause a Digital Marketing Manager to have nightmares.

If you aren’t yet convinced to start a blog, consider the following statistics about blogs from Hubspot:

  •  B2B marketers who use blogs generate 67% more leads per month than those who do not.
  • B2C companies that blog generate 88% more leads per month than those who do not.
  • 92% of companies who blog multiple times per day have acquired a customer from their blog.
  • 57% of companies with a blog have acquired a customer from their blog.

Additional Blogging Resources

  1. The Definitive Guide to Corporate Blogging for Marketers
  2. How to Blog for Business Success with Google’s Hummingbird
  3. Blogging 101
  4. “The Make Sure Every Story is Compelling and Share-worthy” section at the end of the Coca-Cola’s Storytelling: Three Lessons on Content Marketing and Creativity article

What and when is next Digital Marketing Manager post?

SEO Monday

Until Monday, have a great weekend and think about how you can make each blog post a teachable moment for your audience!

Learn More about Digital Marketing Manager, Cindy Plough