In the digital world that we live in today, it is a Digital Marketing Manager’s responsibility to make a brand stand out. By blogging, a Digital Marketing Manager can help their brand stand out and give their brand a voice with a personality. A blog not only educates the brand’s consumers, blogs make your brand credible and enhances the customer’s experience with your brand.
Another compelling reason to start a blog is that search engines love blogs. With Google’s Hummingbird, many Digital Marketing Managers are concerned about how to optimize their content to land on page one of a Google search results page. Well, let your blog be your savior.
Hummingbird concentrates on the long-tail keyword searches, and blog content lends itself to including long-tail key word phrases naturally. Therefore, if Digital Marketing Managers consistently post relevant content about your brand on a regular basis, Digital Marketing Managers can help their SEO as well.
8 components to include in your blog posts
- A SEO optimized title
- A long-tail search keyword phrase
- Conversational tone
- Format should include lists and whitespace
- Length of post should be 500 words or less
- Create a call to action
- Don’t make a sales pitch
- Lastly and most important, a Digital Marketing Manager must make sure the audience learns something from each post
As a school girl, my father asked me everyday what I learned in school, and I usually said nothing. Then, one day, I asked my dad why he always asked me what I learned in school. He told me that every day where I did not learn something was a day wasted. Therefore, every post where your audience does not learn something is a wasted post and a chance to alienate your audience which could cause a Digital Marketing Manager to have nightmares.
If you aren’t yet convinced to start a blog, consider the following statistics about blogs from Hubspot:
B2B marketers who use blogs generate 67% more leads per month than those who do not.
- B2C companies that blog generate 88% more leads per month than those who do not.
- 92% of companies who blog multiple times per day have acquired a customer from their blog.
- 57% of companies with a blog have acquired a customer from their blog.
Additional Blogging Resources
- The Definitive Guide to Corporate Blogging for Marketers
- How to Blog for Business Success with Google’s Hummingbird
- Blogging 101
- “The Make Sure Every Story is Compelling and Share-worthy” section at the end of the Coca-Cola’s Storytelling: Three Lessons on Content Marketing and Creativity article
What and when is next Digital Marketing Manager post?
Until Monday, have a great weekend and think about how you can make each blog post a teachable moment for your audience!
- Personify Your Brand to Create Genuine Content (redbricksmedia.com)