Welcome to SEO Monday’s. Last week, Google changed their Search Engine Results Page (SERP) pushing your organic search results below the fold in favor of images for Product Listings.
What does this mean for you?
Include images with keyword descriptions in your product listings, and you may want to test the pricing for your PPC bidding. For more information and screen shots of the new results pages, read Search Engine Journal’s “Breaking – Google Changes the SERP – Images are King and PPC Holds the Key to the Kingdom” article.
In other search engine news, Semantic Search is gaining ground. Semantic Search or entity search, uses machine intelligence to determine the intended meaning of the words you enter for your searches to deliver you more relevant search results.
Semantic Search works behind the scenes to deliver the results you need and takes content, context, and intent in to consideration when delivering results for each search. Now, when implementing your search engine optimization strategies, you need to have a deep understanding of how your current content users are finding you. Also, you want to understand how the target market of your content conduct their searches on search engines. For more information, go to Search Engine Journal’s “The Stealthy Rise of Semantic Search” article.
Other Articles in Search to help you and your SEO:
- Google’s 200 Website Ranking Factors: The Complete List [INFOGRAPHIC]
- How to Thrill Google Hummingbird: The SEO’s Guide [INFOGRAPHIC]
- The SEO of Responsive Web Design
- Get Prepared for 2014: Know About the Latest SEO Trends (digitalmarketinginindia.wordpress.com)
- Google Hummingbird: What It Means for SEO & Marketing (seoultima.com)