As Google tightens it’s reins on search and link building efforts, Digital Marketing Managers and SEO Manager are looking for alternative SEO tactics to increase it’s search ranking, you can let your Social Media do the SEO work for you.
Earlier today, Social Media Examiner published 18 Social Media SEO Resources to Improve Your Search Ranking by Patricia Redsicker. This article has a lot of great tips on how to use Social Media to assist your SEO efforts that I cancelled my original idea for the Digital Marker’s SEO Weekly Discussion to share this article with you.
As you gear up your social media efforts to help your SEO strategies, just remember to participate in social media networks where your target audience is located. Don’t waste your time with social media networks where your target audience does not participate.
Having a hard time convincing your boss to try social media?
Discuss Stephanie Frasco‘s 6 Reasons Social Media Is Critical To Your SEO at Social Media Today
- Link building was always about social proofing
- Social media allows you to crowd source your link building
- Being social is the fastest way to multiply your presence online
- Social signals is a real think
- Social links bring real traffic to your website
- Google hates link building
Now, that you have convinced your boss to pursue social media to promote your brand, you can focus executing your social media efforts to boost your SEO with some best practices.
Patricia Redsicker Shares 5 Social Media Best Practices to Increase Your Search Ranking
- Publish High-Quality Content – As always content is key to drive your SEO and Social Media success. After producing content that meets your target audiences needs, you can post your content in a multiple areas of the web including your website, your social media networks, your newsletters, and your blog.
- Make Social Sharing Easy – Produce content that your target audience wants to share. For example, I saw the 18 Social Media SEO Resources to Improve Your Search Ranking article, and I immediately wanted to share it with you. As you produce content, you will have alter the content based on platform where the content is posted. Quick example, if you write a blog post, you can’t post the entire blog post on Twitter, but you can type the title of your blog post with a link to your blog. With this example, you have basically the same content shared on two different platforms with the additional benefits of SEO finding the content.
- Boost Your Images and Profiles – We are a visual society, and visuals help us comprehend the written word. Therefore, we need to use images. First, save image files using your keywords. Next, when using images for your content, write an Alt Text tag that describes the image using your keywords for search engines.
- Don’t Forget Authorship Metadata (Google+) – Post your content to Google+ and indicate you are the author of your content.
- Measure Social Media Performance – As with SEO, it is critical to measure the effectiveness of your social media efforts. Develop KPI’s and dashboards to demonstrate how your social media not only increased traffic to your site, but you should create reports showing how your social media helped increase your SEO search rank. Then, you need to develop reports how your social media and SEO efforts increased revenue.
While this blog post shows the importance of using social media to increase your search rank, take your time to read 18 Social Media SEO Resources to Improve Your Search Ranking and devise a plan on how to effectively use your social media to increase your search ranking.
Additional Resources on How to Use Social Media to Increase Your Search Ranking:
- Starbucks & The Economist Admit To Using Google+ Mostly For SEO Benefits from Search Engine Journal
- Boost Your Social Strategy With SEO Data from Marketing Land
- Social Advertising to Increase Lead Gen, Engagement & ROI from ClickZ Intel
In Other SEO News:
- How To Rebrand Without Losing Your Hard-Earned Rankings from Search Engine Land
- 6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing from The MOZ Blog
- Google Analytics Data Now Accessible From Your Google+ Page Dashboard from Search Engine Journal
- Google’s Matt Cutts: We Reserve The Right To Use EXIF Data For Image Search Rankings from Search Engine Land
- New campaign type for Google Shopping from Digital Doughnut
SEO, SEM, and PPC Resources
- How-to Guide: 5 Ways to Use Google Webmaster Tools to Maximize Your SEO Campaign from Search Engine Journal
- Mini SEO Audit for a Quick Site Checkup from Luna Metrics
- Effective Adwords Remarketing tactics Advanced Advertisers from Search Engine Journal
- A Plain-Speaking Guide on How to Win at the Google AdWords Game from Wordstream
- SEM Power Tools Set: SEO & PPC from ClickZ Intel
In SEM & PPC News
- 6 Ways To Spot Bad PPC Advice from Beyond the Paid
- AdWords Top Movers Report Update from Search Engine Land
- Effective Adwords Remarketing tactics Advanced Advertisers from Search Engine Journal
- 7 Simple Ways to Improve Ad Copy Conversion from Search Engine Journal
- Winning in a Highly Competitive (High CPC) Paid Search Environment from Search Engine Journal
Link Building News and Resources
- A Beginner’s Guide to Building Links Through Content Marketing from Search Engine Journal
- New Backlink Analysis Tool Available From WebMeUp Completely For Free from Search Engine Journal
- 5 Types of Sites That Could Benefit from Broken Link Building from Search Engine Journal
- Link Building in 2014 is All About Building Your Brand & Reputation from Search Engine Watch
- Link Building on a Budget from Search Engine Watch