Technology is constantly changing and to stay up to date and discover the multitude of tools available to me as a Digital Marketing Manager, I spent part of yesterday walking around Salesforce’s Dreamforce ’13 at San Francisco’s Moscone Center meeting with different exhibitors to educate myself about strategizing, deploying, measuring, managing, analyzing with the latest technology.
As a marketer, it is important for me to stay on top of new marketing tools and technologies that can either engage customer experiences or improve marketing processes. To deploy email marketing, social media, and other digital marketing efforts, finding the right technology that fits with your company and customers is important to maximize responses and revenue. In an effort to reduce the length of this post, only a portion of the exhibitors that I met with are mentioned. The companies mentioned below are no more important than the companies that I didn’t mention, and the companies not mentioned will appear in future posts.
In today’s digital marketing age, capturing data and analytics does not always happen in a timely fashion. However, waiting for analytics from digital marketing efforts may be a thing of the past with Birst, a Salesforce plugin. Birst pulls all of your data from all of your digital marketing efforts in real time making it easier to calculate return on investment, ROI, make any changes if necessary, and make data driven decisions.
While Birst helps deliver real-time results of your digital marketing efforts, you need to develop objectives that your digital marketing efforts need to meet. To help you develop those objectives, First Rain can assist you. They can deliver real-time relevant knowledge and data about your market to help you design realistic objectives and market strategies for your business.
Every day, marketers utilize many types of media for various marketing efforts that drive customers to websites to take actions. The different types of media include direct mail, email marketing, Social Media, online advertising, mobile, etc. As customers take action on your websites, they follow a path that originated from one of the types of media used. Standard Register’s SMARTworks Connect solution with Salesforce, you can figure out which effort motivated your customer to take action and calculate return on investment by type of marketing effort.
If your product is subscription based, Kinetic Growth can assist you with renewal automation, billing, invoices, quotes, credit card payments, and account management.
All of these applications assist marketers in their jobs. Just keep in mind, these applications plug in to Salesforce.com.
Dreamforce ’13 is a conference for marketers using Salesforce.com and developers of Salesforce.com applications to help keep you up with the tools and technologies to maximize your revenue.