How to Write the Perfect Twitter Tweet that will Standout?

Creating the perfect twitter tweet Source: http://www.padi-islands.com/2012/08/20/using-twitter-for-business/After you have spent time to build your Twitter Followers, you need to tweet and retweet consistently in order to keep your followers following you.  However, each tweet or retweet you send is something your Twitter followers and target audience want to receive, or it is something that benefits them. You also need to create tweets and retweets that will standout.

Today, we will talk about how you can write a tweet and retweet that your followers and target audience would like to see from you.

If you haven’t built your followers yet, no worries, but before continuing on, you might want to refer to my tips on building your Twitter followers.

After spending time on Twitter and reading other tweets, I noticed the different elements of a Twitter tweets.

Elements to a Twitter Tweet in 140 characters

Anatomy of anatomy of the perfect tweet Source: http://www.prdaily.com/Main/Articles/The_anatomy_of_the_perfect_tweet_11926.aspx#

  • Message – Needs to be relevant and timely for your followers and target audience. Write like a headline.
  • Call to Action – Tell your followers what you want them to do. In some cases, your may want your followers to retweet your tweet, and you can ask them to do so.
  • Hashtag – Limit the #Hashtags in your tweets to one or two per post.
  • Retweet (RT) – If you retweet a message, use RT to indicate the message is retweeted.
  • URL – (Around 20 characters) Destination your Twitter followers end up. Make sure to shorten your URL’s by going to tinyurl.com or bitly.com.
  • Blank – (Around 20 characters) If your messages are retweeted, this is space for retweeters to add something.

After familiarizing yourself with the general format of a Twitter Tweet, let’s concentrate on the Message/Call-to-Action part of a tweet or retweet.  According to Gerry Moran’s How to Write the Perfect Tweet, it is possible to write the perfect tweet, but it does take practice. Moran’s article identifies that each tweet has 3 goals and must pass some questions.

3 goals for each Twitter Tweet or Rewtweet

  1. Amplify – You need to amplify your story with tweets.
  2. Engage – You need people to read, comment or pass the message on to others by encouraging Retweets.
  3. Convert – You need readers to complete some conversion-related activity, such as a click to visit a registration page or destination page.

Does your Twitter Tweet or Retweet answer Yes to these Questions

  1. Is it interesting and readable?
  2. Is it interesting enough to click?
  3. Is it compelling and built to be retweeted?
  4. Is “You” used instead of “I”?
  5. Is it timely?
  6. Most importantly, will your tweet benefit your Twitter followers and target audience?

If you answer no to any of these questions, make the necessary tweaks until your tweet can answer yes to these question. In some cases, you may consider not sending the tweet at all.

Conclusion

Spend some time on Twitter following your target audiences influencers and get a feel for the content your target audience is being exposed to on Twitter.  Especially, take a look at your competitors and see what they are tweeting about. Think about how can you do a better job at amplifying, engaging, and converting your followers with your tweets and retweets.

Next, develop the content you want to tweet about and practice writing tweets that contain all the elements, amplify, engage, and convert. Most importantly, make sure your tweet talks about something that will meet your Twitter followers/target audiences needs.

Take some time to digest the information contained in today’s blog.  Then, spend some time writing some tweets for your Twitter followers.

Side Note

Over the next couple of days, I will be attending the eMarketing Association Conference in San Francisco, CA, so you wont hear from me until later in the week.

Sources

Social Media News and Resources

 

 

12 Twitter Tips that Increased My Twitter Followers by 328%

Increasing Twitter Followers - Follow Me Source - www.websiteandtechnology.comBy following the advice of influencers for digital marketing and social media marketing, I have been practicing a variety of Twitter activities to grow my Twitter following. Through my experiments, I increased my Twitter followers by 328% in 2 weeks.

Since my last post instead of blogging, I have been busy testing different Twitter activities to identify what works to increase my Twitter followers, and today, I am sharing share my findings with you.

Before dedicating the time to building a Twitter following, I honestly didn’t understand the value of Twitter. Now, after spending some time on Twitter, I am a Twitter believer, and I see the value of including Twitter in your social media marketing mix.

Twitter is a casual forum for buyers and sellers to connect. By following industry influencers, I gained access to news and resources that I hadn’t seen before. Also, I connected with fellow digital marketing managers and social media managers and discovered what they needed to help reach their goals.

With Twitter, You can Connect with Your Target Audience by

  • Providing information they need to make purchasing decisions
  • Giving them information to satisfy their needs
  • Giving them tips to better use your products or services
  • Starting two-way conversations
  • Building relationships

Before diving into Twitter, I identified the following items

  • My target audience
  • My goal to increase my number of followers that meet my target audience criteria
  • Find and Follow my market influencers – find experts using wefollow.com or twibes.com

Twitter Hashtags Source - http://www.waftr.com/2013/04/how-to-increase-twitter-followers.html

  • Popular Hashtags used by market influencers
  • Additional Hashtags for my market to use in my tweets – Some of these Hashtags are my keywords. Test by using the URL https://twitter.com/hashtag/(yourkeyword)

12 Twitter Tips that Increased my Twitter Followers by 328%

Follow Twitter Followers, Tweet, Favorite, Retweet Source - http://blogginggeeks.blogspot.com/2012/12/Increase-twitter-followers.html

  1. Follow relevant followers.
  2. Follow the Influencers – They include journalists, analysts, and bloggers for your market.
  3. Thank people who follow you.
  4. Retweet and Favorite Tweeted Content – Content you think might benefit your target audience.
  5. Tweet or Retweet Events – Inform your target marketing of upcoming webinars or events that are relevant.
  6. Especially, Retweet Relevant Content from Influencers
  7. When Retweeting, include a Quote when Appropriate – Quotes should add value, include a call to action, or link to similar content created by you or someone else.

Effect of quotes on retweets Source - http://heidicohen.com/twitter-16-ways-to-increase-retweets-research/

  1. Hashtags – Tweets with hashtags are posted on twitter streams seen by people outside of your followers.
  2. When Retweeting, include a Quote when Appropriate – Quotes should add value, include a call to action, or link to similar content created by you or someone else.

Effect of hashtags on retweets Source - http://heidicohen.com/twitter-16-ways-to-increase-retweets-research/

  1. Include Hashtags in your Tweets and Retweets – When applicable include hashtags to increase the exposure of your Tweets and potential people to follow you.
  2. For Followers or People that Favorite or Retweet your Tweets – Always thank them, and if they don’t already follow you, encourage them to follow you.
  3. Ask for the Retweet – When appropriate, in your tweets, you can ask your followers to retweet your content to gain exposure of your tweet.
  4. Most importantly, Tweet Consistently – If you don’t tweet consistently, your followers will stop following you and all your hard work to build your followers will be for nothing. I experienced this one the hard way. My followers decreased when I didn’t send and tweets for a couple of days.

Conclusion

To build your Twitter followers, you need to spend time on Twitter and consistently tweet, favorite, and retweet.

Start spending 30 minutes to an hour each day on Twitter applying the tips discussed today, and you can build your followers that meet your target audience criteria.

Once you reach your ideal number of followers, you need to keep tweeting to keep your followers. Consistently tweeting will keep the followers you have and help continue to increase your overall number of followers.
Maintain your Twitter Followers by tweeting consistently Source - girlsleadblog.com

Call-To-Action to Increase your Twitter Followers

  • Identify your Market Influencers
  • Follow your Influencers
  • Follow me on Twitter @cplough
  • Follow your relevant Twitter Followers
  • Identify your Market Hashtags
  • Start Tweeting, Favoriting, and Retweeting
  • Come back tomorrow to learn about How to Write the Perfect Tweet

Major Sources Where I found Twitter Tips to Increase my Twitter Followers by 328%

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