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A Digital Marketing Manager’s Journey to Keep up with Technology Visits Day 1 of Salesforce’s Dreamforce 2013 Cloud Expo1

Technology is constantly changing and to stay up to date and discover the multitude of tools available to me as a Digital Marketing Manager, I spent part of yesterday walking around Salesforce’s Dreamforce ’13 at San Francisco’s Moscone Center meeting with different exhibitors to educate myself about strategizing, deploying, measuring, managing, analyzing with the latest technology.

As a marketer, it is important for me to stay on top of new marketing tools and technologies that can either engage customer experiences or improve marketing processes.  To deploy email marketing, social media, and other digital marketing efforts, finding the right technology that fits with your company and customers is important to maximize responses and revenue.  In an effort to reduce the length of this post, only a portion of the exhibitors that I met with are mentioned.  The companies mentioned below are no more important than the companies that I didn’t mention, and the companies not mentioned will appear in future posts.

In today’s digital marketing age, capturing data and analytics does not always happen in a timely fashion. However, waiting for analytics from digital marketing efforts may be a thing of the past with Birst, a Salesforce plugin.  Birst pulls all of your data from all of your digital marketing efforts in real time making it easier to calculate return on investment, ROI, make any changes if necessary, and make data driven decisions.

While Birst helps deliver real-time results of your digital marketing efforts, you need to develop objectives that your digital marketing efforts need to meet.  To help you develop those objectives, First Rain can assist you.  They can deliver real-time relevant knowledge and data about your market to help you design realistic objectives and market strategies for your business.

Every day, marketers utilize many types of media for various marketing efforts that drive customers to websites to take actions.  The different types of media include direct mail, email marketing, Social Media, online advertising, mobile, etc. As customers take action on your websites, they follow a path that originated from one of the types of media used.  Standard Register’s SMARTworks Connect solution with Salesforce, you can figure out which effort motivated your customer to take action and calculate return on investment by type of marketing effort.

If your product is subscription based, Kinetic Growth can assist you with renewal automation, billing, invoices, quotes, credit card payments, and account management.

All of these applications assist marketers in their jobs.  Just keep in mind, these applications plug in to Salesforce.com.

Dreamforce ’13 is a conference for marketers using Salesforce.com and developers of Salesforce.com applications to help keep you up with the tools and technologies to maximize your revenue.

Learn More about Digital Marketing Manager, Cindy Plough

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Isolating Results from Inividual Digital Marketing Efforts: Part of a Marketing Managers Perspective on Dreamforce 13 Exhibitors Contributions to Marketing Departments

Between SEO, social media, blogs, online advertising, websites, lead nurturing, and many other digital marketing tactics, the reach of these tactics crossover making it difficult to pinpoint the origination of each website sale to calculate return on investment, ROI. To discover how to simplify the process of calculating ROI, I learned that with the help of cloud technology, Saleforce.com, and it’s many plugins, you can retrieve better analytics to calculate conversions and ROI.

Welcome back to the Marketing Mangers blog to find out other companies that I met with on Day 1 of Saleforce.com’s Dreamforce 13.  Today’s post includes information from more exhibitors that I visited on Monday, November 18th.

Before we continue, I want to mention that the companies mentioned in today’s post have applications and solutions that plugin into Salesforce.com, a CRM software.  However, if you don’t use Salesforce.com, you may still benefit from the solutions mentioned below because they can interact with CRM systems in addition to Salesforce.

Below, I discuss my visits to the following exhibitors’ boohs: Jitterbit, Scribe Software, Vocus, and ifbyphone.

Jitterbit utilizes cloud technology which makes obtaining data from the multitude of access points from your digital marketing efforts to your websites seamless. They provide fast agile solutions that puts you in control of your data. Not only can you isolate results of individual efforts, Jitterbit allows you to capture tons of data to help you understand what drives consumer purchases by integrating with your website, social media, and your CRM tools.

Scribe Software collects data from multiple applications across multiple devices that display your digital marketing campaigns. An additional capability of Scribe includes isolating the IP addresses of your website’s visitors. By capturing your visitors’ IP address, you can understand the physical locations of your visitors, and this allows you to capture additional demographic information like economic data.

Through the course of your day, you are executing multiple campaign efforts that utilize SEO, SEM, social media, email marketing, and other digital marketing strategies to drive sales on your website. All of these strategies generate data and analytics for each individual digital marketing effort that you deploy. When you go to calculate ROI for each effort, you have access to lots of numbers making it difficult to sift through all the numbers to determine the number of sales per effort. To reduce the amount of time sifting through data, you can plugin Vocus into Salesforce to drilldown and pinpoint which effort brought a customer into your website for a purchase making the ROI calculation easier.

The purpose of your marketing efforts might be to generate leads in Salesforce for your company’s sales department. Potential leads come from your SEO, SEM, social media, print advertising, online advertising, email marketing, direct marketing, or affiliate marketing strategies. By using the ifbyphone plugin to Salesforce, you can pinpoint which marketing tactic generated each lead. Therefore, ifbyphone gives you the capability to determine which of your marketing strategies produces the highest number of leads, and it allows you to calculate your acquisition cost per lead.

As marketers expand the number of digital marketing strategies they use to deploy marketing efforts, the companies mentioned above can help you simplify calculating ROI and analyzing the effectiveness of each marketing effort.

For additional information or updates from Day 2 at Dreamforce 13 you go straight to Dreamforce 13’s website.  If you desire information from another source, you can check out Marketo’s Blog.

Tomorrow, I’ll be going back to the Expo to talk to other exhibitors.  Come back on Friday to find out what I discover.

Learn More about Digital Marketing Manager, Cindy Plough