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29 Ways to Collect Email Addresses to Build Your Email Marketing List in this Weeks Email Marketing Update

collecting email addresses to build your email marketing list Source: http://jimijones.com/blogging/email-list-building-strategies/

Last week’s email marketing update talked about establishing a relationship with your email subscribers from the moment they give you their email address.  Today, we will talk about all the different ways to collect email addresses to build your email marketing list.

As a Digital Marketing Manager, one of your email marketing objectives is to increase your email marketing list with email addresses from your target audience.  There are many different tactics to obtain email addresses, and you want to use tactics that will attract your target audience.  Of the different methods that are available to obtain new email addresses, pick the ones that are relevant for your brand and your target audience.

77% of marketers ask for email addresses on their website according to Marketing Sherpa’s 2013 Email Marketing Benchmark Report.

Extremely Effective Method to Collect Email Addresses on your Website

My favorite way to collect email addresses on a website is to use a floater.  The image below is an example.

Example of Floater to obtain an email addresses From Mequoda Source:http://www.mequoda.com/articles/email-marketing/using-floater-order-forms-to-increase-landing-page-conversion-rates/

  • Looks like a pop-up. However, the floater does not function like a pop-up.
  • Floaters have seen a 20-50% lift in website conversions according to Mequoda
  • Floaters briefly interrupt the user experience, and the user can easily close out of the floater without affecting their experience on your website.
  • Benefit of a floater is that it can appear on any web page where a user enters your website
  • Finally, you can configure the floater to only appear on the user’s first visit to your site.
  • For more information about the floater please refer to Mequoda’s Use Website Floaters to Increase Email Conversion Rates.

Since the user can easily click out of the floater without providing their email address, you should provide additional methods on your website to collect email addresses. Depending on the layout of your website, find the best place where you can obtain the highest number of email addresses.

Different areas on a webpage to collect email addresses:

  • Sidebar
  • Header
  • Footer
  • Middle of Page
  • Bottom of Content
  • Welcome Gate – Instead of a floater, a welcome gate redirects visitors to a landing page before visitors enter your website.

Before moving on to other email address collection methods, one tip:

Find the best balance in placing the right number email address collection options on your website that will not hinder your target audience’s experience on your website.

As a Digital Marketing Manager or an Email Marketing Manager, you should go through all the different options of collecting email addresses and evaluate which options work best for you. It is important to maximize the number of ways to collect email addresses to help you reach your email marketing objectives.

29 Ways to Collect Email Addresses to Build Your Email Marketing List

Collect email address to build your email marketing list Source: http://www.businessonline2u.com/business-information/start-an-informational-product-business-%E2%80%94-step-by-step-guide

  1. Website registration page
  2. Social Media sharing buttons in email
  3. Registration during purchase
  4. Online events (webinars, podcasts, webcasts, virtual tradeshows)
  5. Facebook registration page
  6. Email to a friend for content on your website
  7. Paid search
  8. Blog registration pages
  9. Co-Registration programs
  10. When someone comments on your content
  11. When someone downloads content from your website
  12. When someone sends you a message on your contact us page
  13. Ask your current customers
  14. Via QR codes
  15. Using Twitter’s lead gen cards
  16. Place a link to your website registration page in your Social Media updates
  17. Forward to a friend link in your promotional emails
  18. When someone makes a purchase in your brick and motor store
  19. At the end of an online survey
  20. During tradeshows
  21. During presentations
  22. During offline events
  23. Put an offer on the back of your business cards
  24. Put a link to your website registration page in the signature of your emails
  25. Giveaways (See infographic under the additional resources for ideas)
  26. Incentivize your employees to collect email addresses during sales calls
  27. Ask Trade Associations or local Chamber of Commerce for space on their websites to promote your website registration
  28. Send a post card to your mailing list with a link to your website registration page
  29. Leave postage paid email sign-up cards behind when you visit clients

As you can see, there a lot of ways to collect email addresses to build your email marketing list. Not all of these options will be applicable to your brand, but it is worth taking the time to investigate these different options. Use email address collection methods that make sense for you, your brand, and your target audience.

Happy Email Address Collecting

Sources

Additional Resources

Next weeks Email Update: Maintaining a High Quality Email List

Learn More about Digital Marketing Manager, Cindy Plough

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Email Marketing Tuesday: Easy Way to Get Email Subject Lines Plus Tips in Writing Email Subject Lines

Email subject lines are the key deciding factor people take in opening emails that a digital marketing manager should take seriously -Source: http://digitalmarketer.com/infographic-subject-lines-that-command-reader-attention/

Image Source: Digital Marketer

The email subject line plays a large part if your email gets opened, so taking the time and effort to create intriguing subject lines is worth your time. The first thing your audience sees when you send them an email is the subject line, so discover what makes your audience open your email.

For me, writing the email subject line is the hardest part of the email marketing process, and crafting the email subject line is usually the last thing I do before deploying an email marketing effort. After writing the copy, a email subject line comes to mind. According to Mequoda, you can just steal someone else’s email subject line. As a Digital Marketing Manager, I receive many professional and promotional emails every day, and I may consider Mequoda’s suggestion one day.

Currently, when I receive a cleaver email, I file it away in my “Good Copy” folder as a reminder for something that I may want to test. Now, I will create a new folder called “Good Email Subject Lines” to file away emails with subject lines that might be worth testing. In the meantime, let’s talk about some tips to help you and me write compelling email subject lines that increase email open rates.

Tips to Help You Write Email Subject Lines:

  1. Offer a quick and easy way to do something
  2. Talk about the reader’s self-interest – something that is a benefit
  3. Give the reader some good news
  4. Arouse curiosity, preferably related to tips 1, ,2, or all of the above

Since email subject lines play a large factor in your email marketing messages getting opened, you, a Digital Marketing Manager, should take the necessary time to craft the appropriate email subject line that your audience will open. You may get inspiration for your email subject lines from your inbox, or use the tips above to craft a clever email subject line that will make your audience open your email. Whatever you decide, always test your subject lines to maximize your open rates.

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