While the last day of Salesforce.com’s Dreamforce 13 wasn’t as busy as the previous days, I still had to forge my way through some crowds to see the exhibitors that I wanted to visit before the conference came to a close. In an effort to reduce the length of my blog post, today’s post will include my takeaways from Dreamforce 13, one exhibitor highlight, and links to additional information about the conference.
Recap of Dreamforce 13
As a Digital Marketing Manager, the main takeaway from Salesforce.com’s Dreamforce 13 is that there are a plethora of tools and data centers that operate in the cloud to interface with CRM systems giving Digital Marketing Managers the ability to manage and analyze digital marketing efforts. While you can hire a multitude of vendors to create, manage, and provide analytics for digital marketing efforts, it is up to the Digital Marketing Manager to develop objectives, strategize on which tactics can achieve those objectives, and manage all vendor activities are achieving your objectives. In this digital world, an additional role for the Digital Marketing Manager is to continuously look for ways to extend the organizations brand awareness, increase revenue, and create unique experiences for customers.
Dreamforce 13 Exhibitor Highlight: GoodData
GoodData provides business intelligence dashboards for CRM data to help marketing, sales, and customer service departments. For the marketing department, GoodData builds dashboards for marketers to gain insights into demand, advertising, social media, SEM/PPC, and eCommerce. With GoodData, you can gather all the data you need to see how your individual digital marketing efforts can help you build stronger agile marketing campaigns. Don’t use Salesforce, no worries, GoodData can work with other CRM systems, but the setup timeframe takes longer than it would with Salesforce.
Additional Salesforce.com’s Dreamforce 13 resources:
- The Sights of Dreamforce 2013 from Marketo
- Living the Dreamforce 13 by Martin Kihn at Gartner
Starting Monday, each blogpost will include a Dreamforce 13 exhibitor highlight, some digital marketing tips, and a must read article that might help you in your digital marketing efforts.