Tag Archives: seo strategies

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Spelling, Grammer, Proofreading Oh My! from Digital Marketing Manager’s Weekly SEO Update

Keep calm and SEO on Source:http://seogadget.com/beware-of-the-google-over-optimization-update/Everything on your website affects SEO, and as a Digital Marketing Manger, you want to do to as much as you can to help your SEO. As the different search engines make refinements to their algorithms and updates in order to deliver better search experiences for their visitors and try to increase their market share, you need to keep up with your SEO to drive traffic to your website from search engines, and you need to be aware of search engine updates and tweaks to see if it will affect the amount of traffic from search engines to your website.

This weeks SEO update from Digital Marketing Manager includes news on search engines:

Matt Cutts Explains How Comments With Bad Spelling and Grammar Affect A Page’s Ability to Rank– While providing the opportunity for your website visitors to comment on the content on your website helps SEO, comments often have spelling and grammar errors, but these errors will not affect your SEO. However, if your content contains spelling and grammar errors, your SEO could be affected.

Make sure to PROOFREAD.

Example, let’s say your website talks about different species of bears, and you type the word “bare” in multiple locations of on your website.  Since “bear” and “bare” mean different things, search engines may get confused. Search engines are not people, and search engines can’t tell the difference between “bear” and “bare.”  Therefore, you need to proofread your content and make sure that when you want the would “bear” to appear, the word “bear” appears.

My example may be a little silly, but it was the first thing that came to mind. However, it does illustrate my point to proofread and reinforces the idea that websites without spelling and grammer errors is important.

In other news SEO news,

Also, in SEO news:

Yahoo Improving Local Search through Partnership with Yelp – In order to improve the search experience on Yahoo, now you can see local listings, reviews, and photos when looking for local establishments.

Struggling with getting your SEO back on track with all of Google’s major updates from last fall? Check out this Infographic to help you wrap your head around how to implement your SEO strategies for 2014. This infographic brought to you by Just Go Web helps translate your old SEO strategies to the new SEO strategies after the search evolution from last fall.

Want people to link to your content? Check out these 7 Ways to Attract Higher Quality Links With Better On-Page Content. These tips not only will help you attract links to your website, but these tips will help you produce great content to create superior experiences for your target audiences.

Contact or Learn More about Digital Marketing Manager, Cindy Plough

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SEO Monday: Earning Links with High Quality Content to Increase Search Rankings instead of Relying on Link Building Strategies

Don't Build Links Earn Them! Source:http://www.seo.com/blog/earning-links-vs-building-links/In reaction to Matt Cutts, Head of Google’s Webspam Team, announcement about guest blogging not being a good link building strategy, I felt there was a need to discuss link building, and how to deploy positive SEO tactics.  Also, recently, Google has made several announcements about poor link building strategies that will begin to affect your rankings, and Digital Marketing Managers and SEO Managers are struggling to find replacement SEO tactics to assist them in ranking high on search engine result pages.

Before we continue, the heart of the matter is that you need awesome content with an authoritative voice in order for any SEO tactic to generate results.

You need to become a thought leader as well as create awesome content that does one of the following:

Content is King Source:http://techtwisted.com/good-quality-content-can-beat-google-updates/

  • Offers a solution to your target audience’s problem
  • Answers a question
  • Teaches the audience
  • Consistently provides valuable information when needed
  • Content is shared and liked on social media networks
  • Consumed by your audience

Once you become a thought leader with your target audience and create content that meets one or more of the above criteria, you can start deploying SEO tactics to increase your rank on search engine result pages.

One of those SEO tactics will be Earning Links. Per Marcela De Vivo, we need to change the terminology. Instead to referring to Link Building Strategies, we should start using the term Earning Link Strategies.

Now, let’s take a look at different ways to Earn Links and get working on your SEO tactics for 2014:

  • Build an Engaged Target Audience on Relevant Social Media Networks – Create a community that possess the characteristics of your target audience, and then, amplify your posts to expand your reach to increase your followers.
  • Share your Content on Social Media Networks – Post your content on the Social Media Networks where your brand and target audience are located.  Any of your social media followers that Like, Retweet, +1, or shares your content on their pages, will signal Google to give you credit, and these signals will be taken into account in your site’s ranking in search.
  • Guest Blogging in Places with your Target Audience – If you find relevant and useful websites whose audience match your target audience, guest blogging/posting is appropriate, and Google will not reprimand you. Google’s new guidelines just restricts guest blogging on websites that aren’t relevant. Therefore, find websites with the same target audience as you, and do some guest blogging/posting with links back to your brand to help increase your exposure, branding, and reach. This will help your audience see you as a thought leader.
  • Create Offline Relationships with Industry Influencers, Journalists, and Bloggers – you can host an event or mail a four color post card to introduce them to your brand and content. The event and post card will start conversations about them linking to you and creating partnerships.  Also, you can urge industry journalists and bloggers to quote you in their articles to demonstrate your authoritative voice.
  • Lastly, if you have awesome content, you will earn links naturally, so it pays to produce great content.

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Additional Resource: I came a across a really great Infographic to help you and your organizations SEO strategies for 2014.  Given all of Google’s changes last year, SEO has changed, and this Infographic will help you reorganize your SEO strategies. For each old SEO tactic, the Infographic tells you the new SEO tactic.  I highly encourage you to look at this Infographic to help put your SEO worries aside and start deploying on tactics to increase your search ranking. SEO Evolution 2014: Quick Tips on How to Optimize Website in 2014

Learn More about Digital Marketing Manager, Cindy Plough