Digital Marketing Managers need to consistently create relevant high quality content in order to maintain it’s search engine rank, and each new page of content on your website needs to be optimized for search correctly.
Recently, many SEO articles mention the end of the SEO Manager because of Google’s updates in 2013. However, I believe the new role of a SEO Manager includes optimizing new content for SEO.
Items to Optimize for All Pages of Content to Boost SEO
- Pick 2 to 3 keyword phrases to include in each piece of content to avoid keyword stuffing.
- Anticipate differences in search behavior and account for them while preparing your keywords for your content.
- HTML Tag – <title>.
- Prepare a unique title tag that accurately describes the content on the page.
- Be brief but descriptive.
- Can include one keyword phrase.
Meta Description Tag
- The subheading for this section links to a previous post about meta description tags.
- HTML for tag – <meta name=”description=” content=”summary of content goes in meta tag”>.
- Should be unique for each page.
- Should summarize the content on the page and spark interest to potential readers.
- Length should be 140 characters or less.
- URL should display the words contained in the title of the page.
- Make URL’s as simple as possible.
- Have one URL for each page.
- The image below is an example of what a link should look like for a web page about hosting applications.
- Should be organized to help visitors quickly find the content they want.
- Group pages with similar content into categories.
- Navigation should feel natural to your visitors.
Components of Content on a Page
- Easy to read and focuses on the topic of your page.
- Unique, relevant, and helpful information for the visitors.
- Include your 2 to 3 keyword phrases sporadically throughout the page.
- Visitors should view your content as authoritative and trustworthy.
Anchor Text for Internal Links within Content of Page
- The words used to link to another page should be concise and descriptive.
- Give the reader a clear idea of where they are going.
- Make the links easy to spot.
- In the example below, your visitor would only see “Jon Wye’s Customer Designed Belts,” and the rest is the HTML code that is hidden.
Images & Alt Text
- Supply Alt Text to describe the images posted on a webpage.
- Since Google can’t interpret images, Google uses the description of your images in the Alt Text to calculate the overall rank of your web page.
- When saving images on your website to your images folder, use file names that briefly describe the image.
- Create Subheadings making it easier for readers to scan and consume your content.
- Anything in your H1, H2, and H3 heading tags are taken into consideration when ranking your page.
- Use Heading tags sparingly throughout page.
- If you want to highlight text but don’t want to use a heading tag, you can bold text using <em>, <strong>, or <b> tags.
- Look for websites that hosts similar content.
- Submit a request to the sites to host your link.
- Include internal links to relevant content previously published on your website.
Social Signals via Social Media to Promote Your Content to Boost SEO
- When content is published in WordPress, it automatically posts the title of the new content to your social media networks via the Publicize feature.
- If your website development tool does not provide this feature, you should manually post the title of your new content to all of your social media networks.
- Place social media icons on each page for your visitors to share with their connections.
- The more Likes, Favorites, and Reweets you receive the more Social Signals Google notices, and the higher your content can rank.
- For Facebook and LinkedIn – If you participate in any groups, ask the group manager if you can promote your new content to the group.
- Post new content to any other Social Media Networks where your target audience participates.
- Visit last week’s SEO weekly discussion to learn more about using Social Media to boost your SEO efforts.
In the fight for page rank, optimize all your current and new content with the components mentioned in this blog post, and the search engines will recognize the new content.
Keep this blog post on hand to use as a checklist when preparing new web pages, and you should make sure every page of content your website publishes contains all of the items mentioned.
Recent SEO News and Resources
- Google To Launch New Search Results Design With Larger Fonts & No Underlines Soon? From Search Engine Land
- A Beginner’s Guide to Google Suggest For Marketers and SEO from Search Engine Journal
- Driving Landing Page Conversions: SEO Tells You Where, But CRO Tells You How from Search Engine Journal
- SEO Social Signals – Why They Matter (Even if They Don’t Exist) from Koozai
- Google Give Tips For Identifying If Your Site Has Been Hacked, And How To Fix It from Search Engine Journal
- Five SEO Steps to Take Before Redesigning Your Site from Marketing Profs
Recent Local Search News and Resources
- Microsites for Local SEO: the Pros and Cons from Local Visibility Systems
- Local SEO Best Practice to Target Multiple Cities from Brick Marketing Blog
Recent Link Building News and Resources
- How to Deal With an Unnatural Links Penalty on a Budget from Search Engine Journal
- 3 Important Things Matt Cutts Has Already Said About Link Building This Year from Search Engine People
- Inbound Links Should Deliver Traffic from Brick Marketing Blog
- Sustainable Link Building Strategies You Can Rely On Webinar on April 10th at 1:00 EST from Digital Marketing Depot
Recent PPC Google Adwords News and Resources
- Enterprise PPC Campaign Management Platforms 2014: A Buyer’s Guide from Digital Marketing Depot
- AdWords Flexible Conversion Counting Officially Launched, Welcome “Converted Clicks” and “Conversions” from Search Engine Land
- 10 Pillars to Run Top Notch AdWords Campaigns from Search Engine Journal
- 6 Tasks To Automate In AdWords Without Scripts Or Tools from Search Engine Land
- 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results from Search Engine Watch