Welcome to the 1st SEO Monday: Preparing your Keyword Analysis for your Website’s SEO
SEO (Search Engine Optimization) is the ability for your website to appear in the top position when your keywords or phrases are entered as search terms in Search Engines like Google, Bing, and Yahoo. The components involved in landing the top position include:
- Keyword Analysis
- Optimizing Content
- Link Building
- Making Content Easy to Share
Today’s Focus: How to complete a Keyword Analysis?
The Keyword Analysis process will generate the highest return in your SEO activities, and help you get your target audience to your website via search engines. Let your potential customers find you rather than you spending time and money to find potential customers by completing a Keyword Analysis.
The process of conducting a keyword analysis consists of three parts. The purpose is to determine what keyword phrases will help you appear on the first pages of the search engine results page, and then, you want to use these keyword phrases in your marketing copy, editorial content, any titles, and html tags used on your website.
To keep generating positive results from your SEO activities, your Keyword Analysis needs to be conducted on a regular basis as potential customers change the words they use to search for your products/services or how Google tweaks their algorithm.
Part 1 – Generate a list of your Website’s Keyword Phrases
Knowing that the average number of words entered into the search box on search engines are 3 to 4 words, your keywords are more like Keyword Phrases where each Keyword Phrase should be no more than 4 words. By including key phrases instead of keywords on your list, you decrease your competition for your keywords.
To help determine your keyword phrases talk to your sales teams and customers to see what search terms or phrases they use when looking for your products and services.
Part 2 – Determine the Competition for your Keyword Phrases
For each and every keyword phrase on your list, enter it into Google.com with quotes around each keyword phrase . Look for the “About … results” in grey in the upper left hand section of the screen, and this will tell you how many pages contain your keyword phrase.
Why do we use quotes for this search?
Because Google will give us results with the exact match to what you searched for. Let’s say we are searching for SEO Management. If we use quotes around the phrase, we will get results where SEO Management appear next to each other. If you entered SEO Management without the quotes, you will get results where SEO and Management appear on the page, but SEO and Management don’t appear together. Using the quotes gives you an accurate picture of your competition.
Part 3 – Determine the Search Volume for your Keyword Phrases
- Create a list of your Keyword Phrases into Excel and Save the file as a CSV file (make sure the file only contains your Keyword Phrases)
- Login to your Google Adwords Account
- Under Tools and Analysis select Keyword Planner
- Click “Get Search Volume for a list of Keywords or group them into ad groups”
- Upload the CSV file with your keyword phrases
- Click “Get Search Volume”
- Select the “Keyword Ideas” Tab to see your results
After completing parts 1, 2, and 3, you may end up with an excel spreadsheet that looks similar to what you see below if you were looking for a Keyword Phrase about SEO for your website:
|Keyword Phrase||Google results with Quotes||Average Monthly Searches||Competition|
Given the data in the above table for potential keyword phrases about SEO, I many continue to play around with the words for my SEO Keyword Phrase until I find a SEO phrase that generates about 10,000 Google results and an average monthly searches around 400 with a Low to Medium Competition.
What do you have to look forward to for the rest of the week from Cindy Plough’s Digital Marketing Manager Blog?
|Next Monday||More SEO|
I look forward to writing about email marketing tomorrow, so ta ta for now.
Resources for Keyword Analysis:
- Mequoda’s – Google Keyword Tool Basics
- SEO Moz – Keyword Research
- How to use Keyword Research to Improve your Ranking (seoproozz.wordpress.com)
- Learn to do a proper Keyword Analysis (uberseopro.wordpress.com)