Social Media Wednesday: 3 Social Media Techniques to Coordinate with your Email Marketing

As a follow up to yesterday’s Email Marketing Tuesday, today we’ll explore how Digital Marketing Managers can use social media to compliment and enhance their email marketing efforts.

Social Media IconsSince people interact with your company in a multitude of channels (social media and email), messages in the different channels need to flow seamlessly.  Therefore, you can use your social media to continue the conversation that started in an email marketing effort. Another goal of coordinating social media and email is to extend your reach beyond your email list.

Social media and email marketing can work together to create engaging experiences for your target audiences by implementing the following 3 social media techniques.

  1. Social Connecting – you can use your email list to increase your social media followers by including social media icons and links in your email efforts.  You can also give your email recipients a reason to follow you on your social networks.
  2. Social Sharing – entice your email recipients to share your email content on their personal social networks for their Facebook friends and Twitter followers to see. There are 3 ways to conduct social sharing. First, you can use “share with your network” and “forward to a friend” in you emails. Second, use hashtags or “tweet this!” in your emails. Third, create a social sharing contest.

Example of Social Sharing:  In this example, it is an article that includes “Tweet the stat!” after each statistic list in the article.

  1. Social Promoting – you can use social media to entice new people to give you their email address. Just include links to your website’s email sign-up page in your posts or tweets. Then, amplify those posts with the links to your website’s sign-up page. Next, build an email opt-in app that lives on your Facebook page. Finally, use social media to reconnect with follows who are on your email list but haven’t responded to your emails.

Other social media techniques you can use to enhance other digital marketing efforts:

  • Look for potential keyword phrases that you can try using for your SEO
  • See who your followers follow and look for their interest to learn more about them

With the social media techniques mentioned today, you can see how social media and email marketing cross-over and work together.  Have fun using one or more of these techniques to increase your social media following and get you closer to achieving your digital marketing objectives.

Source: The Definitive Guide to Engaging Email Marketing by Marketo

Additional Articles for Social Media Networks:

SEO Mondays: Improve your Google Rank by Implementing 7 Link Building Strategies

7 Link Building StrategiesKeyword strategies get the most attention for SEO, but link building is another SEO strategy that Digital Marketing Managers can utilize to increase website rankings on search engine results pages. Today’s SEO Monday blog post talks about 7 link building strategies.

7 Link Building Strategies:

  1. Manual Link Building
  2. Competitive Link Building
  3. Links via Embedded Content
  4. Linkbait & Viral Campaigns
  5. Content, Technology & API Licensing
  6. Partnerships, Exchanges & Trades
  7. Link Reclamation

Whatever link building strategy you decide to employ, just keep in mind that you should create relevant links for your content to increase the trust with your customers and search engines. The more relevant your links, the higher the quality of your links, the more value search engines will place on your content, and ultimately, the higher you will rank on search engine result pages.

Before starting your link building strategies, create a profile of websites and social media sites where your target audience spends time. Then, think about how you can build links from those sites to you site.

7 Link Building Strategies Details

1. Manual Link Building
Create a list of relevant non-competitive sites and pages, and then, make a request for a link with the website. Try to find an actual person who manages the site to make a request for displaying your link. This form of link-building is the most time consuming, but it produces high quality links.

2. Competitive Link Building
Complete a search of places where your competitor has links and see if you can post links on those same pages. Examples of where you and your competitor might both have links include industry directories or associations. This process doesn’t produce links with the highest quality, but it isn’t time-consuming like the Manual Link Building Strategy.

3. Links via Embedded Content
By offering widgets and embeddable forms of content, you can earn links back to the page of your choice when other websites include your work in blog posts, articles, or webpages. For example, you can use scribd.com to upload one of your PowerPoint presentations and embed a mini graphic of the PowerPoint on your website. When someone clicks on the graphic, scribd.com earns a link. This link building activity is not time consuming and produces high quality links.

4. Linkbait & Viral Campaigns
Find industry bloggers or content hobbyists that offer relevant content to your website where you both have similar audiences. Contact these individuals and ask them to post your content on their site with a link back to your site. It may take time to develop relationships with industry bloggers and hobbyists, but if both of you share each others content, you can build high quality links.

5. Content, Technology & API Licensing
With this strategy, you syndicate your content or create licenses with other websites to post your content.  Then, who ever distributes your content produces a link back to your site. Producing these types of links my take time, but once the relationship is formed the opportunities for building high quality links is limitless.

6. Partnerships, Exchanges & Trades
These types of links include reciprocal links, discounts, or invitations to events.  To maintain the quality of these links, don’t sell links. Building these types of links can be simple as long as both parties are happy, but the quality isn’t as high.

7. Link Reclamation
Find all potential broken links, out-of-date resources, and 404 pages, and then, redirect them back to your homepage. While this takes time, this strategy produces high quality links. Plus, this strategy is just good practice and can help build a relationship with customers.

Good luck utilizing one or many of the above link building strategies. Just remember to build relevant links for your content. For every link you build, ask yourself if the link feels natural or not.  If the link doesn’t feel natural rethink the link.

Additional Link Building Strategies listed from hard to easy to implement

Strategies in the above graphic are list from hardest to easiest to implement. However, think about implementing a combination of these strategies to reap all the benefits for your websites SEO. The source of the graphic is from Brands Exposed.

Learn More about Digital Marketing Manager, Cindy Plough

A Digital Marketing Manager’s Journey to Keep up with Technology Visits Day 1 of Salesforce’s Dreamforce 2013 Cloud Expo1

Technology is constantly changing and to stay up to date and discover the multitude of tools available to me as a Digital Marketing Manager, I spent part of yesterday walking around Salesforce’s Dreamforce ’13 at San Francisco’s Moscone Center meeting with different exhibitors to educate myself about strategizing, deploying, measuring, managing, analyzing with the latest technology.

As a marketer, it is important for me to stay on top of new marketing tools and technologies that can either engage customer experiences or improve marketing processes.  To deploy email marketing, social media, and other digital marketing efforts, finding the right technology that fits with your company and customers is important to maximize responses and revenue.  In an effort to reduce the length of this post, only a portion of the exhibitors that I met with are mentioned.  The companies mentioned below are no more important than the companies that I didn’t mention, and the companies not mentioned will appear in future posts.

In today’s digital marketing age, capturing data and analytics does not always happen in a timely fashion. However, waiting for analytics from digital marketing efforts may be a thing of the past with Birst, a Salesforce plugin.  Birst pulls all of your data from all of your digital marketing efforts in real time making it easier to calculate return on investment, ROI, make any changes if necessary, and make data driven decisions.

While Birst helps deliver real-time results of your digital marketing efforts, you need to develop objectives that your digital marketing efforts need to meet.  To help you develop those objectives, First Rain can assist you.  They can deliver real-time relevant knowledge and data about your market to help you design realistic objectives and market strategies for your business.

Every day, marketers utilize many types of media for various marketing efforts that drive customers to websites to take actions.  The different types of media include direct mail, email marketing, Social Media, online advertising, mobile, etc. As customers take action on your websites, they follow a path that originated from one of the types of media used.  Standard Register’s SMARTworks Connect solution with Salesforce, you can figure out which effort motivated your customer to take action and calculate return on investment by type of marketing effort.

If your product is subscription based, Kinetic Growth can assist you with renewal automation, billing, invoices, quotes, credit card payments, and account management.

All of these applications assist marketers in their jobs.  Just keep in mind, these applications plug in to Salesforce.com.

Dreamforce ’13 is a conference for marketers using Salesforce.com and developers of Salesforce.com applications to help keep you up with the tools and technologies to maximize your revenue.

Learn More about Digital Marketing Manager, Cindy Plough

Social Media for Digital Marketing Managers – Marketo’s 7 Golden Rules of Social Marketing

Most of yesterday was spent thinking about the most effective way to organize a weekly Social Media post for the Digital Marketing Manager blog that the day was over before I could post something for you.

Since Social Media falls under the digital marketing umbrella, it is necessary for the Digital Marketing Manager blog to cover Social Media, but how can one blog posting per week contain everything that happens every week in the world of Social Media with 500 words or less.

Social Media has a high number of tactics within digital marketing that a whole separate blog could be dedicated to it.

After contemplating how to organize the Social Media post for the Digital Marketing Manager blog, I found a solution for the time being. However, nothing is set in stone, and I welcome your comments on what you think should be included in Social Media.

Since I believe the strategizing process behind implementing social media tactics is extremely important rather than just diving in head first, the weekly Social Media post will primarily discuss planning and strategy, and then, the post will include links to articles about individual Social Media sites news and tips. Now, for the stuff you have been waiting for.

Social Media for Digital Marketing Managers – Marketo’s 7 Golden Rules of Social Marketing

  1. Don’t take yourself too seriously – give your brand a good personality to make your brand likeable.
  2. Inbound Marketing is not enough – combine inbound and outbound marketing efforts into all aspects of your marketing.
  3. Good Content and Solid Offers – Need content to engage customers.
  4. Strong Call to Action – After your content is consumed, what do you want your audience to do?
  5. Always add value – Social Media doesn’t work if there is no value added to your brand.
  6. Social Media is a 2 way street – Social Media opens the line of communication with prospects and customers, so you need to respond quickly and sincerely.
  7. Peer-to-Peer sharing gets your messages heard.

When implementing your Social Media tactics, keep these rules in mind to help you create superior customer experiences.

Source: Marketo’s The Definitive Guide to Social Marketing

Additional Links to Social Media Sites News or Tips

Thanks for reading Social Media Wednesday on this Thursday evenings.

Tomorrow’s topic – Blogging

Call to Action

Does it make sense for Social Media Wednesday to primarily discuss Social Media strategizing process as well as include links to additional Social Media articles? Please send me your comments.

Learn More about Digital Marketing Manager, Cindy Plough

SEO Mondays: Preparing your Keyword Analysis for your Website’s SEO

Welcome to the 1st SEO Monday: Preparing your Keyword Analysis for your Website’s SEO

SEO (Search Engine Optimization) is the ability for your website to appear in the top position when your keywords or phrases are entered as search terms in Search Engines like Google, Bing, and Yahoo. The components involved in landing the top position include:

  • Keyword Analysis
  • Optimizing Content
  • Link Building
  • Making Content Easy to Share

Today’s Focus: How to complete a Keyword Analysis?

The Keyword Analysis process will generate the highest return in your SEO activities, and help you get your target audience to your website via search engines. Let your potential customers find you rather than you spending time and money to find potential customers by completing a Keyword Analysis.

The process of conducting a keyword analysis consists of three parts. The purpose is to determine what keyword phrases will help you appear on the first pages of the search engine results page, and then, you want to use these keyword phrases in your marketing copy, editorial content, any titles, and html tags used on your website.

To keep generating positive results from your SEO activities, your Keyword Analysis needs to be conducted on a regular basis as potential customers change the words they use to search for your products/services or how Google tweaks their algorithm.

Part 1 – Generate a list of your Website’s Keyword Phrases

Knowing that the average number of words entered into the search box on search engines are 3 to 4 words, your keywords are more like Keyword Phrases where each Keyword Phrase should be no more than 4 words. By including key phrases instead of keywords on your list, you decrease your competition for your keywords.

To help determine your keyword phrases talk to your sales teams and customers to see what search terms or phrases they use when looking for your products and services.

Part 2 – Determine the Competition for your Keyword Phrases

For each and every  keyword phrase on your list, enter it into Google.com with quotes around each keyword phrase . Look for the “About … results” in grey in the upper left hand section of the screen, and this will tell you how many pages contain your keyword phrase.

Why do we use quotes for this search?
Because Google will give us results with the exact match to what you searched for. Let’s say we are searching for SEO Management. If we use quotes around the phrase, we will get results where SEO Management appear next to each other. If you entered SEO Management without the quotes, you will get results where SEO and Management appear on the page, but SEO and Management don’t appear together. Using the quotes gives you an accurate picture of your competition.

Part 3 – Determine the Search Volume for your Keyword Phrases

  1. Create a list of your Keyword Phrases into Excel and Save the file as a CSV file (make sure the file only contains your Keyword Phrases)
  2. Login to your Google Adwords Account
  3. Under Tools and Analysis select Keyword Planner
  4. Click “Get Search Volume for a list of Keywords or group them into ad groups”
  5. Upload the CSV file with your keyword phrases
  6. Click “Get Search Volume”
  7. Select the “Keyword Ideas” Tab to see your results

After completing parts 1, 2, and 3, you may end up with an excel spreadsheet that looks similar to what you see below if you were looking for a Keyword Phrase about SEO for your website:

Keyword Phrase Google results with Quotes Average Monthly Searches Competition
SEO 191,000,000 90,500 High
SEO Management 207,000 480 High
Starting SEO 10,400 10 Medium
Planning SEO 17,600 10 Low

Given the data in the above table for potential keyword phrases about SEO, I many continue to play around with the words for my SEO Keyword Phrase until I find a SEO phrase that generates about 10,000 Google results and an average monthly searches around 400 with a Low to Medium Competition.

What do you have to look forward to for the rest of the week from Cindy Plough’s Digital Marketing Manager Blog?

Weekday Topic
Tomorrow Email Marketing
Wednesday Social Media
Thursday Content Marketing
Friday Mobile Marketing
Next Monday More SEO

I look forward to writing about email marketing tomorrow, so ta ta for now.

Resources for Keyword Analysis:

Learn More about Digital Marketing Manager, Cindy Plough

When and What Digital Marketing topics can you Expect from the Digital Marketing Manager Blog

Thank you to everyone who is following my blog, and I look forward to bringing you digital marketing news and tips.  Starting next Monday December 1st, a new editorial schedule will start.  Here is what you can come to expect from Cindy Plough’s Digital Markeing Manager Blog:

Weekday Topic
Monday SEO
Tuesday Email Marketing
Wednesday Social Media
Thursday Content Marketing
Friday Potpourri topics will can vary between Mobile Marketing, Digital Advertising, SEM/PPC, Analytics, and Affiliate Marketing

Until next Monday, my blog posts will include additional Salesforce.com’s Dreamforce 13 exhibitor visits. Each day will cover 4 of my visits.

Domo – Develops easy to use dashboards that contains your data in one single view to facilitate decision making. Domo’s business intelligence platform delivers analytics in real time to help marketers become more efficient and track revenue streams.

Pitcher – As Marketers, we prepare many materials to assist our sales departments.  With Pitcher’s application, we can monitor how often Sales Managers use these marketing materials.  If Sales Managers aren’t using our marketing material, we can work with our sales departments to create marketing materials that will help the sales team generate revenue.

Tenrox – As we move forward in Digital Marketing, the ultimate goal for marketers will be to engage our customers. With Tenrox, we can manage digital marking efforts, monitor expenses, and manage resources to ensure our efforts deploy on time and on budget.

ThousandEyes – We work tirelessly to implement our digital marketing efforts.  Each effort consists of an infrastructure that operates behind the scene to bring our digital marketing efforts to life. No matter how often we test the infrastructure before our efforts go live, you never know when something might go wrong. ThousandEyes comes to the rescue.  When our digital marketing efforts go live, ThousandEyes moniors the infrastructure and indicates if and when a component of the infrastructure is broken.

Learn More about Digital Marketing Manager, Cindy Plough

A Digital Marketing Managers Takeaways from Salesforce.com’s Dreamforce 13

While the last day of Salesforce.com’s Dreamforce 13 wasn’t as busy as the previous days, I still had to forge my way through some crowds to see the exhibitors that I wanted to visit before the conference came to a close. In an effort to reduce the length of my blog post, today’s post will include my takeaways from Dreamforce 13, one exhibitor highlight, and links to additional information about the conference.

Recap of Dreamforce 13
As a Digital Marketing Manager, the main takeaway from Salesforce.com’s Dreamforce 13 is that there are a plethora of tools and data centers that operate in the cloud to interface with CRM systems giving Digital Marketing Managers the ability to manage and analyze digital marketing efforts. While you can hire a multitude of vendors to create, manage, and provide analytics for digital marketing efforts, it is up to the Digital Marketing Manager to develop objectives, strategize on which tactics can achieve those objectives, and manage all vendor activities are achieving your objectives.  In this digital world, an additional role for the Digital Marketing Manager is to continuously look for ways to extend the organizations brand awareness, increase revenue, and create unique experiences for customers.

Dreamforce 13 Exhibitor Highlight: GoodData
GoodData provides business intelligence dashboards for CRM data to help marketing, sales, and customer service departments.  For the marketing department, GoodData builds dashboards for marketers to gain insights into demand, advertising, social media, SEM/PPC, and eCommerce. With GoodData, you can gather all the data you need to see how your individual digital marketing efforts can help you build stronger agile marketing campaigns. Don’t use Salesforce, no worries, GoodData can work with other CRM systems, but the setup timeframe takes longer than it would with Salesforce.

Additional Salesforce.com’s Dreamforce 13 resources:

Starting Monday, each blogpost will include a Dreamforce 13 exhibitor highlight, some digital marketing tips, and a must read article that might help you in your digital marketing efforts.

Learn More about Digital Marketing Manager, Cindy Plough

Isolating Results from Inividual Digital Marketing Efforts: Part of a Marketing Managers Perspective on Dreamforce 13 Exhibitors Contributions to Marketing Departments

Between SEO, social media, blogs, online advertising, websites, lead nurturing, and many other digital marketing tactics, the reach of these tactics crossover making it difficult to pinpoint the origination of each website sale to calculate return on investment, ROI. To discover how to simplify the process of calculating ROI, I learned that with the help of cloud technology, Saleforce.com, and it’s many plugins, you can retrieve better analytics to calculate conversions and ROI.

Welcome back to the Marketing Mangers blog to find out other companies that I met with on Day 1 of Saleforce.com’s Dreamforce 13.  Today’s post includes information from more exhibitors that I visited on Monday, November 18th.

Before we continue, I want to mention that the companies mentioned in today’s post have applications and solutions that plugin into Salesforce.com, a CRM software.  However, if you don’t use Salesforce.com, you may still benefit from the solutions mentioned below because they can interact with CRM systems in addition to Salesforce.

Below, I discuss my visits to the following exhibitors’ boohs: Jitterbit, Scribe Software, Vocus, and ifbyphone.

Jitterbit utilizes cloud technology which makes obtaining data from the multitude of access points from your digital marketing efforts to your websites seamless. They provide fast agile solutions that puts you in control of your data. Not only can you isolate results of individual efforts, Jitterbit allows you to capture tons of data to help you understand what drives consumer purchases by integrating with your website, social media, and your CRM tools.

Scribe Software collects data from multiple applications across multiple devices that display your digital marketing campaigns. An additional capability of Scribe includes isolating the IP addresses of your website’s visitors. By capturing your visitors’ IP address, you can understand the physical locations of your visitors, and this allows you to capture additional demographic information like economic data.

Through the course of your day, you are executing multiple campaign efforts that utilize SEO, SEM, social media, email marketing, and other digital marketing strategies to drive sales on your website. All of these strategies generate data and analytics for each individual digital marketing effort that you deploy. When you go to calculate ROI for each effort, you have access to lots of numbers making it difficult to sift through all the numbers to determine the number of sales per effort. To reduce the amount of time sifting through data, you can plugin Vocus into Salesforce to drilldown and pinpoint which effort brought a customer into your website for a purchase making the ROI calculation easier.

The purpose of your marketing efforts might be to generate leads in Salesforce for your company’s sales department. Potential leads come from your SEO, SEM, social media, print advertising, online advertising, email marketing, direct marketing, or affiliate marketing strategies. By using the ifbyphone plugin to Salesforce, you can pinpoint which marketing tactic generated each lead. Therefore, ifbyphone gives you the capability to determine which of your marketing strategies produces the highest number of leads, and it allows you to calculate your acquisition cost per lead.

As marketers expand the number of digital marketing strategies they use to deploy marketing efforts, the companies mentioned above can help you simplify calculating ROI and analyzing the effectiveness of each marketing effort.

For additional information or updates from Day 2 at Dreamforce 13 you go straight to Dreamforce 13’s website.  If you desire information from another source, you can check out Marketo’s Blog.

Tomorrow, I’ll be going back to the Expo to talk to other exhibitors.  Come back on Friday to find out what I discover.

Learn More about Digital Marketing Manager, Cindy Plough

A Digital Marketing Manager’s Journey to keep up with Technology on Day 1 of Salesforce’s Dreamforce 2013 Cloud Expo

Technology is constantly changing. To keep my digital marketing tool box filled with a multitude of the latest marketing solutions, I spent part of yesterday walking around meeting with different exhibitors at Salesforce’s Dreamforce ’13 in San Francisco’s Moscone Center .

As a marketer, there are many technologies and tools available to deploy, measure, manage, and analyze email marketing, online advertising, social media, and other online marketing efforts.  It is my responsibilities to discover the new tools and technologies that can engage customers, maximize responses, increase revenues, and operate efficiently.

In today’s digital marketing age, capturing data and analytics does not always happen in a timely fashion. However, waiting for analytics from digital marketing efforts may be a thing of the past with Birst, a Salesforce plugin.  Birst pulls all of your data from all of your digital marketing efforts in real time making it easier to calculate return on investment, ROI, make any changes if necessary, and make data driven decisions.

While Birst helps deliver real-time results of your digital marketing efforts, you need to develop objectives for your digital marketing efforts need to meet.  To help you develop your objectives, First Rain can assist you.  They can deliver real-time relevant knowledge and data about your market to help you design realistic objectives and market strategies for your business.

Every day, marketers utilize many types of media at the same time for various marketing efforts that drive customers to websites to take actions.  The different types of media include direct mail, email, Social Media, online advertising, mobile, etc. As customers take action on your websites, they follow a path that originated from one of the types of media used. Standard Register’s SMARTworks Connect solution with Salesforce, you can understand which effort motivated your customer to take action and calculate return on investment by type of media used.

If your product is subscription based, Kinetic Growth can assist you with renewal automation, billing, invoices, quotes, credit card payments, and account management.

All of these applications assist marketers in their jobs.  Just keep in mind, these applications plug in to Salesforce.com.

Dreamforce ’13 is a conference for marketers using Salesforce.com and developers of Salesforce.com applications to help keep you up with the tools and technologies to maximize your revenue.

In an effort to reduce the length of this post, only a portion of the exhibitors that I met with are mentioned.  The companies mentioned below are no more important than the companies that I didn’t mention, and the companies not mentioned will appear in future posts.

Learn More about Digital Marketing Manager, Cindy Plough

How to Sell on Facebook Using Images

Came across an article called “How to Sell on Facebook Using Images” by Kristina Allen at Social Media Examiner.  The link to the article is http://www.socialmediaexaminer.com/how-to-sell-on-facebook-using-images/.  The article discusses 6 tips on how to use images to sell products.  However, I think these are good tips to use when you want to promote your products on Facebook with or without images. Here are the tips from the article:

  1. Offer Promo Codes for Holiday Sales
  2. Reward Fans who tell a friend
  3. Show off Product features
  4. Give a Free Gift with Purchase
  5. Countdown to a deadline
  6. Promote a limited time offer

For more details read Kristina Allen’s article at http://www.socialmediaexaminer.com/how-to-sell-on-facebook-using-images/