SEO Mondays: Improve your Google Rank by Implementing 7 Link Building Strategies

7 Link Building StrategiesKeyword strategies get the most attention for SEO, but link building is another SEO strategy that Digital Marketing Managers can utilize to increase website rankings on search engine results pages. Today’s SEO Monday blog post talks about 7 link building strategies.

7 Link Building Strategies:

  1. Manual Link Building
  2. Competitive Link Building
  3. Links via Embedded Content
  4. Linkbait & Viral Campaigns
  5. Content, Technology & API Licensing
  6. Partnerships, Exchanges & Trades
  7. Link Reclamation

Whatever link building strategy you decide to employ, just keep in mind that you should create relevant links for your content to increase the trust with your customers and search engines. The more relevant your links, the higher the quality of your links, the more value search engines will place on your content, and ultimately, the higher you will rank on search engine result pages.

Before starting your link building strategies, create a profile of websites and social media sites where your target audience spends time. Then, think about how you can build links from those sites to you site.

7 Link Building Strategies Details

1. Manual Link Building
Create a list of relevant non-competitive sites and pages, and then, make a request for a link with the website. Try to find an actual person who manages the site to make a request for displaying your link. This form of link-building is the most time consuming, but it produces high quality links.

2. Competitive Link Building
Complete a search of places where your competitor has links and see if you can post links on those same pages. Examples of where you and your competitor might both have links include industry directories or associations. This process doesn’t produce links with the highest quality, but it isn’t time-consuming like the Manual Link Building Strategy.

3. Links via Embedded Content
By offering widgets and embeddable forms of content, you can earn links back to the page of your choice when other websites include your work in blog posts, articles, or webpages. For example, you can use to upload one of your PowerPoint presentations and embed a mini graphic of the PowerPoint on your website. When someone clicks on the graphic, earns a link. This link building activity is not time consuming and produces high quality links.

4. Linkbait & Viral Campaigns
Find industry bloggers or content hobbyists that offer relevant content to your website where you both have similar audiences. Contact these individuals and ask them to post your content on their site with a link back to your site. It may take time to develop relationships with industry bloggers and hobbyists, but if both of you share each others content, you can build high quality links.

5. Content, Technology & API Licensing
With this strategy, you syndicate your content or create licenses with other websites to post your content.  Then, who ever distributes your content produces a link back to your site. Producing these types of links my take time, but once the relationship is formed the opportunities for building high quality links is limitless.

6. Partnerships, Exchanges & Trades
These types of links include reciprocal links, discounts, or invitations to events.  To maintain the quality of these links, don’t sell links. Building these types of links can be simple as long as both parties are happy, but the quality isn’t as high.

7. Link Reclamation
Find all potential broken links, out-of-date resources, and 404 pages, and then, redirect them back to your homepage. While this takes time, this strategy produces high quality links. Plus, this strategy is just good practice and can help build a relationship with customers.

Good luck utilizing one or many of the above link building strategies. Just remember to build relevant links for your content. For every link you build, ask yourself if the link feels natural or not.  If the link doesn’t feel natural rethink the link.

Additional Link Building Strategies listed from hard to easy to implement

Strategies in the above graphic are list from hardest to easiest to implement. However, think about implementing a combination of these strategies to reap all the benefits for your websites SEO. The source of the graphic is from Brands Exposed.

Learn More about Digital Marketing Manager, Cindy Plough

57 thoughts on “SEO Mondays: Improve your Google Rank by Implementing 7 Link Building Strategies

  1. Good response in return of this query with real arguments and describing all on the topic of that.

  2. Wow, this post is good, my sister is analyzing these things,
    therefore I am going to inform her.

  3. I have read so many articles or reviews regarding the blogger lovers however this paragraph is
    actually a pleasant piece of writing, keep it up.

  4. She is either delusional or a whole practice wreck.
    It is important for blog publishing and content management.
    These companies provide all the SEO solutions you need for your website.

  5. Spot on with this write-up, I honestly believe this amazing site
    needs a great deal more attention. I’ll probably
    be returning to read more, thanks for the information!

  6. Related says:

    I most certainly will without delay understand the rss feed because i will not in finding ones mail subscription website link or e-newsletter assistance. Are there any? You need to let us have an understanding of in order that I was able to join. Thanks.

  7. local seo says:

    Hello, just wanted to say, I loved this
    blog post. It was inspiring. Keep on posting!

  8. ibps says:

    Just wish to say your article is as surprising. The clearness in your
    post is simply great and i can assume you’re an expert on this subject.
    Fine with your permission allow me to grab your RSS feed to keep up to date with forthcoming post.
    Thanks a million and please carry on the gratifying work.

  9. I’ve read several excellent stuff here. Definitely worth bookmarking for revisiting.
    I wonder how so much effort you set to make the sort of
    fantastic informative web site.

  10. I’m excited to uncover this site. I want to to thank you
    for ones time for this wonderful read!! I definitely really
    liked every part of it and I have you saved
    as a favorite to check out new things on your site.

  11. Quality posts is the crucial to invite the visitors to go
    to see the website, that’s what this web site is providing.

  12. This is a topic that is close to my heart… Thank you!
    Exactly where are your contact details though?

  13. The more people that see your video, the description allows to add
    more keywords in your content. To drive traffic to
    your site more popular. The second option is to promote local
    business online, having a great website is worth nothing unless people can access
    information even while commuting.

  14. You did the actual a great work writing along with revealing the actual hidden beneficial features of

  15. homepage says:

    I got this website from my pal who shared with me regarding this web page and now this time
    I am browsing this web page and reading very informative content at this place.

  16. My cousin recommended I might like this web-site. He once was 100 % proper. This particular offered really built my personal day time. You cannot visualize purely how a bunch time period I had created invested with this information! Appreciate it!

  17. This is a topic that is near to my heart… Best wishes!
    Exactly where are your contact details though?

  18. Amаzing this iѕ a helpful websiteѕ.

  19. If you would like to grow your know-how just keep visiting
    this web page and be updated with the most recent news posted here.

  20. Your tips is extremely fascinating.

  21. Jake Dibbles says:

    Thanks for the sensible critique. Me & my neighbor were just preparing to do some research about this. We got a grab a book from our local library but I think I learned more clear from this post. I am very glad to see such great information being shared freely out there.

  22. Melodee says:

    We stumbled over here by a different web address and thought I may as well check things out.
    I like what I see so now i am following you. Look forward to looking at your web page again.

  23. Greate article. Keep posting such kind of information on your page.
    Im really impressed by your blog.
    Hello there, You’ve done an incredible job. I’ll certainly digg it and individually suggest
    to my friends. I am sure they will be benefited
    from this web site.

  24. Your style is so unique compared to other
    folks I have read stuff from. Many thanks for posting when you’ve got
    the opportunity, Guess I will just bookmark this web site.

  25. Heya! I’m at work surfing around your blog from my new iphone 3gs!
    Just wanted to say I love reading your blog and look forward
    to all your posts! Carry on the outstanding work!

  26. I take pleasure in finding exactly what
    I used to be looking find. You have ended my day and long hunt!
    God Bless you man. Have a great day. Bye

  27. These are truly enormous ideas in regarding blogging.
    You have touched some nice factors here. Any way keep up wrinting.

  28. Aw, this was an incredibly nice post. Taking the
    time and actual effort to generate a top notch article… but what can I say… I procrastinate a lot and never manage to
    get nearly anything done.

  29. Way cool! Some very valid points! I appreciate you penning this write-up and the rest of the site
    is extremely good.

  30. Every weekend i used to pay a visit to this web page,
    for enjoyment, as this
    this site contains truly nice funny material too.

  31. Very good blog! Do you have any tips and hints for aspiring writers?
    I’m planning to start my own website soon, but I’m a little lost on everything.
    Would you propose starting with a free platform like WordPress or go for a
    paid option? There are so many options out there that
    I’m completely overwhelmed .. Any ideas? Cheers!

    • cindyplough says:

      You do have a lot of options out there, and you should evaluate several options (both free and paid). In the end, pick the option that can produce a website with your current internet technology skills and pick a platform that can help you achieve your objectives.

      I personally don’t have my own website right now, and I decided to use WordPress to start a blog to build an internet presence, and to produce content that can be used on a website some point down the road.

      If I were to start a website today, I would look for something where servers are not necessary, and I could store everything in the cloud.

      In regards to helping writers, I would write about topics that you are knowledgeable about, know their is a target audience to consume your content, and practice your writing. The more you write the better your writing will become. In the beginning, find colleagues or friends that can help with proofreading and improve your writing in the beginning. Recently, I came across 5 Tips on How to Get Busy People to Read Your Blog, and I thought this would be some easy tips to help writers produce content for any audience.

      Also, look at the below 3 websites to help aspiring writers:

      Happy Writing and Good luck to you.

  32. Just wish to say your article is as amazing. The clarity in your post is just excellent and i can assume you are an expert on this subject.
    Fine with your permission allow me to grab your feed to keep up to
    date with forthcoming post. Thankis a illion and please keep up the gratifying work.

  33. Hi there! This article could not be written much better!
    Going through this post reminds me of my previous roommate!
    He constantly kept talking about this. I most certainly
    will send this article to him. Pretty sure he’ll have a very good read.

    I appreciate you for sharing!

  34. Hello just wanted to give you a quick heads up.
    The text in your content seem to be running off the screen in Chrome.
    I’m not sure if this is a formatting issue or something to do with web browser compatibility but I thought
    I’d post to let you know. The design and style look great
    though! Hope you get the problem fixed soon. Kudos

  35. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your
    point. You obviously know what youre talking about, why throw away your intelligence
    on just posting videos to your weblog when you could be giving us something informative
    to read?

  36. Great post. I was constantly checking this blog
    and I am inspired! Extremely helpful info particularly the closing phase 🙂 I handle such info. I used to be seeking this certain info for
    a long time. Thank you and good luck.

  37. I could not resist commenting. Very well written!

  38. Web Design says:

    These are geոuinely ɡгeat ideas regarding blogging.
    You have touched some nіce factors here.
    Any way keep up ѡrinting.

  39. I’m gone to tell my little brother, that he should also pay a visit
    this weblog on regular basis to take updated from most recent news update.

  40. Nice post. I was checking constantly this blog and I’m inspired!
    Very useful info particularly the last part 🙂 I take care of such information a lot.
    I was looking for this particular info for a
    long time. Thank you and best of luck.

  41. Good information. Lucky me I discovered your site by accident (stumbleupon).
    I have book marked it for later!

  42. Peculiar article, exactly what I needed.

  43. Great goods from you, man. I have understand your
    stuff previous to and you’re just too wonderful. I really like what
    you have acquired here, certainly like what you are stating
    and the way in which you say it. You make it entertaining and you still
    take care of to keep it wise. I can’t wait to read much more from you.
    This is actually a wonderful website.

  44. gc 180 xt says:

    Thanks on your marvelous posting! I definitely enjoyed reading it, you can be a great author.I will make sure to
    bookmark your blog and will often come back down the road.
    I want to encourage one to continue your great job, have a nice morning!

  45. Hi I am so thrilled I found your blog, I
    really found you by error, while I was researching on Yahoo for something else, Anyways I am here now and would just like to say thanks a lot for
    a tremendous post and a all round thrilling blog (I also love the theme/design),
    I don’t have time to go through it all at the
    minute but I have saved it and also added your RSS feeds, so when I have time I will
    be back to read more, Please do keep up the great work.

  46. Spot on with this write-up, I actually believe that this
    web site needs much more attention. I’ll probably
    be back again to read more, thanks for the advice!

  47. seo nj says:

    I’m not that mucɦ of a іnternet reader to be honest
    but your blogs really nіce, keep it up!
    I’ll gߋ aɦead and Ƅoοkmark your website too come back down the roaԁ.
    Many thanks

  48. Very good blog post. I certainly love this
    website. Stick with it!

  49. Hello aгe using WordPress for yߋuг blog platform? I’m new to the
    Ƅlog world but I’m trying to get started aոd set up my
    own. Do ʏou require any html coding expertise to make your
    own blog? Any help would be really appreciated!

  50. Carolyn says:

    Hello There. I found your blog using msn. This is a really well written article.
    I’ll make sure to bookmark it and return to read more of your useful information.
    Thanks for the post. I will definitely comeback.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s