How to Boost SEO by Optimizing Your Content on Every Web Page in this Week’s SEO Discussion

Digital Marketing Managers need to consistently create relevant high quality content in order to maintain it’s search engine rank, and each new page of content on your website needs to be optimized for search correctly.
Components involved in on page seo to optimize every page of content on a website to boost seo source - http://www.reliablesoft.net/5-on-page-seo-techniques-thatll-boost-your-rankings-checklist-included/
Recently, many SEO articles mention the end of the SEO Manager because of Google’s updates in 2013. However, I believe the new role of a SEO Manager includes optimizing new content for SEO.

Items to Optimize for All Pages of Content to Boost SEO

Keywords Phrases

  • Pick 2 to 3 keyword phrases to include in each piece of content to avoid keyword stuffing.
  • Anticipate differences in search behavior and account for them while preparing your keywords for your content.

Title Tags

  • HTML Tag – <title>.
  • Prepare a unique title tag that accurately describes the content on the page.
  • Be brief but descriptive.
  • Can include one keyword phrase.

Meta Description Tag

image of where the meta description is located for a single results on a search engine results page Source - http://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development

  • The subheading for this section links to a previous post about meta description tags.
  • HTML for tag – <meta name=”description=” content=”summary of content goes in meta tag”>.
  • Should be unique for each page.
  • Should summarize the content on the page and spark interest to potential readers.
  • Length should be 140 characters or less.

URL Structure

  • URL should display the words contained in the title of the page.
  • Make URL’s as simple as possible.
  • Have one URL for each page.
  • The image below is an example of what a link should look like for a web page about hosting applications.

example of what an URL should and should not look like Source - http://www.gossamer-threads.com/blog/moving-up-the-ranks-an-seo-introduction/

Navigation

  • Should be organized to help visitors quickly find the content they want.
  • Group pages with similar content into categories.
  • Navigation should feel natural to your visitors.

Components of Content on a Page

  • Easy to read and focuses on the topic of your page.
  • Unique, relevant, and helpful information for the visitors.
  • Include your 2 to 3 keyword phrases sporadically throughout the page.
  • Visitors should view your content as authoritative and trustworthy.

Anchor Text for Internal Links within Content of Page

  • The words used to link to another page should be concise and descriptive.
  • Give the reader a clear idea of where they are going.
  • Make the links easy to spot.
  • In the example below, your visitor would only see “Jon Wye’s Customer Designed Belts,” and the rest is the HTML code that is hidden.

example of anchor text code source - http://moz.com/learn/seo/anchor-text

Images & Alt Text

  • Supply Alt Text to describe the images posted on a webpage.
  • Since Google can’t interpret images, Google uses the description of your images in the Alt Text to calculate the overall rank of your web page.
  • When saving images on your website to your images folder, use file names that briefly describe the image.

Heading Tags

vimage of the different heading tags Source:http://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/

  • Create Subheadings making it easier for readers to scan and consume your content.
  • Anything in your H1, H2, and H3 heading tags are taken into consideration when ranking your page.
  • Use Heading tags sparingly throughout page.
  • If you want to highlight text but don’t want to use a heading tag, you can bold text using <em>, <strong>, or <b> tags.

Link Building

  • Look for websites that hosts similar content.
  • Submit a request to the sites to host your link.
  • Include internal links to relevant content previously published on your website.

Social Signals via Social Media to Promote Your Content to Boost SEO

image of social signals and seo source- http://stpaulmarketingteam.com/smm/social-media-seo-and-social-signals/

  • When content is published in WordPress, it automatically posts the title of the new content to your social media networks via the Publicize feature.
  • If your website development tool does not provide this feature, you should manually post the title of your new content to all of your social media networks.
  • Place social media icons on each page for your visitors to share with their connections.
  • The more Likes, Favorites, and Reweets you receive the more Social Signals Google notices, and the higher your content can rank.
  • For Facebook and LinkedIn – If you participate in any groups, ask the group manager if you can promote your new content to the group.
  • Post new content to any other Social Media Networks where your target audience participates.
  • Visit last week’s SEO weekly discussion to learn more about using Social Media to boost your SEO efforts.

In the fight for page rank, optimize all your current and new content with the components mentioned in this blog post, and the search engines will recognize the new content.

Keep this blog post on hand to use as a checklist when preparing new web pages, and you should make sure every page of content your website publishes contains all of the items mentioned.

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